The implications of eWOM adoption on the customer journey

Journal of Consumer Marketing 2020 / 07 Vol. ahead-of-p; Iss. ahead-of-p

The implications of eWOM adoption on the customer journey

Ngarmwongnoi, Chananchida, Oliveira, João S., AbedRabbo, Majd, Mousavi, Sahar
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Volume:
ahead-of-p
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-10-2019-3450
Date:
July, 2020
File:
PDF, 332 KB
2020
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