How gratitude improves relationship marketing outcomes for...

Journal of Consumer Marketing 2020 / 10 Vol. ahead-of-p; Iss. ahead-of-p

How gratitude improves relationship marketing outcomes for young consumers

Fazal-e-Hasan, Syed, Mortimer, Gary, Lings, Ian, Kaur, Gurjeet
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Volume:
ahead-of-p
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-10-2019-3446
Date:
October, 2020
File:
PDF, 376 KB
2020
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