Corporate social responsibility and customer retention:...

Journal of Consumer Marketing 2020 / 10 Vol. ahead-of-p; Iss. ahead-of-p

Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana

Afiuc, Otto, Bonsu, Samuel K., Manu, Franklyn, Knight, Casey Brett, Panda, Swati, Blankson, Charles
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Volume:
ahead-of-p
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-10-2019-3459
Date:
October, 2020
File:
PDF, 350 KB
2020
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