Volume 15; Issue 7

Journal of Product & Brand Management

Volume 15; Issue 7
1

An empirical examination of brand loyalty

Møller Jensen, Jan, Hansen, Torben
Journal:
Journal of Product & Brand Management
Year:
2006
Language:
english
File:
PDF, 154 KB
english, 2006
3

Message framing effects on price discounting

Gendall, Philip, Hoek, Janet, Pope, Tracy, Young, Karen
Journal:
Journal of Product & Brand Management
Year:
2006
Language:
english
File:
PDF, 236 KB
english, 2006
4

Universities: a prime example of branding going wrong

Jevons, Colin
Journal:
Journal of Product & Brand Management
Year:
2006
Language:
english
File:
PDF, 164 KB
english, 2006
7

New product introduction at TyRx Pharma, Inc.

Amsbaugh, Pamela, Pitta, Dennis A.
Journal:
Journal of Product & Brand Management
Year:
2006
Language:
english
File:
PDF, 177 KB
english, 2006
8

Young consumers and perception of brands in Hong Kong: a qualitative study

Chan, Kara
Journal:
Journal of Product & Brand Management
Year:
2006
Language:
english
File:
PDF, 335 KB
english, 2006