Volume 7; Issue 1

Journal of Product & Brand Management

Volume 7; Issue 1
1

The theory of reasoned action applied to brand loyalty

Lyong Ha, Choong
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 83 KB
english, 1998
3

Relationship marketing: a high‐involvement product attribute approach

Martin, Charles L.
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 157 KB
english, 1998
5

Developing and managing effective consumer relationships

Priluck Grossman, Randi
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 172 KB
english, 1998
6

Steel price determination in the European Community

Richardson, P.K.
Journal:
Journal of Product & Brand Management
Year:
1998
Language:
english
File:
PDF, 201 KB
english, 1998