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51

Green Advertising || Green Advertising and the Reluctant Consumer

George M. Zinkhan and Les Carlson

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 891 KB

english, 1995

52

From the Editor

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 269 KB

english, 1995

53

From the Editor

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 448 KB

english, 1996

54

From the Former Editor

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 624 KB

english, 1998

55

Is there global inclusion of authors in the five leading advertising journals?

Polonsky, Michael, Carlson, Les

Journal:

International Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 324 KB

english, 2009

56

Comments on J. Scott Armstrong’s ‘Evidence-based advertising: an application to persuasion’

Carlson, Les, Rossiter, John R., Stewart, David W., Scott Armstrong, J.

Journal:

International Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 382 KB

english, 2011

57

Book Review: Survey of Income and Program Participation—Sipp—Quality Profile

Journal:

Journal of Marketing Research

Year:

1992

File:

PDF, 451 KB

1992

58

Book Review: The Gallup Study on America's Youth 1977â1988

Wiley, James B., Carlson, Les

Journal:

Journal of Marketing Research

Year:

1991

File:

PDF, 481 KB

1991

59

Factor structure and specific variance of the WPPSI subtests at six age levels

Les Carlson, Cecil R. Reynolds

Journal:

Psychology in the Schools

Year:

1981

Language:

english

File:

PDF, 414 KB

english, 1981

60

Consistency of the factorial validity of the WISC-R for upper and lower SES groups

Les Carlson, Cecil R. Reynolds, Terry B. Gutkin

Journal:

Journal of School Psychology

Year:

1983

Language:

english

File:

PDF, 508 KB

english, 1983

61

Consumer socialization and frequency of shopping with children

Sanford Grossbart, Les Carlson, Ann Walsh

Journal:

Journal of the Academy of Marketing Science

Year:

1991

Language:

english

File:

PDF, 978 KB

english, 1991

62

Call for Submissions

Rifon, Nora J., Royne, Marla, Carlson, Les

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 69 KB

english, 2009

63

First-Letter Mnemonics: Dam (Don't Aid Memory)

Carlson, Les, Zimmer, John W., Glover, John A.

Journal:

The Journal of General Psychology

Year:

1981

Language:

english

File:

PDF, 305 KB

english, 1981

64

Environmental Problems and Marketing || Environmental Advertising Claims: A Preliminary Investigation

Norman Kangun, Les Carlson and Stephen J. Grove

Journal:

Journal of Public Policy & Marketing

Year:

1991

Language:

english

File:

PDF, 1.54 MB

english, 1991

65

Services Advertising and Integrated Marketing Communications: An Empirical Examination

Carlson, Les, Grove, Stephen J., Dorsch, Michael J.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2003

Language:

english

File:

PDF, 1.35 MB

english, 2003

66

Divergent toxicity of parathion in two freshwater invertebrates, orconectes rusticus and viviparus malleatus

Goldsmith, Les A., Carlson, Gary P.

Journal:

Journal of Environmental Science and Health Part B

Year:

1979

Language:

english

File:

PDF, 301 KB

english, 1979

67

The Harm Chain: A Public Policy Development and Stakeholder Perspective

Polonsky, Michael J., Carlson, Les, Fry, Marie-Louise

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 150 KB

english, 2003

68

Student Identification of Academic Cheating Typology and the Link to Shoplifting Motivation

Shanahan, Kevin J., Hopkins, Christopher D., Carlson, Les, Raymond, Mary Anne

Journal:

Marketing Education Review

Year:

2013

Language:

english

File:

PDF, 209 KB

english, 2013

69

Introduction to the Special Issue on Advertising Theory

Journal:

Marketing Theory

Year:

2004

Language:

english

File:

PDF, 45 KB

english, 2004

70

From the Editor

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 217 KB

english, 1996

71

Understanding Parental Concern about Toy-Based Programming: New Insights from Socialization Theory

Carlson, Les, Laczniak, Russell N., Muehling, Darrel D.

Journal:

Journal of Current Issues & Research in Advertising

Year:

1994

Language:

english

File:

PDF, 1.33 MB

english, 1994

72

A Conceptual Approach to Alternative Memory Measures for Advertising Effectiveness

Duke, Charles R., Carlson, Les

Journal:

Journal of Current Issues & Research in Advertising

Year:

1993

Language:

english

File:

PDF, 1.42 MB

english, 1993

73

Applying Implicit Memory Measures: Word Fragment Completion in Advertising Tests

Duke, Charles R., Carlson, Les

Journal:

Journal of Current Issues & Research in Advertising

Year:

1994

Language:

english

File:

PDF, 1005 KB

english, 1994

74

The Unintended Consequences of Using “Posers” in Nonprofit Public Service Announcements and Proposed Self-Regulatory Disclosure Solutions

Shanahan, Kevin J, Hopkins, Christopher D, Carlson, Les

Journal:

Journal of Public Policy & Marketing

Year:

2010

Language:

english

File:

PDF, 4.57 MB

english, 2010

75

Mothers' Attitudes toward 900-Number Advertising Directed at Children

Russell N. Laczniak, Darrel D. Muehling and Les Carlson

Journal:

Journal of Public Policy & Marketing

Year:

1995

Language:

english

File:

PDF, 1.93 MB

english, 1995

76

Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions

John F. Tanner, Jr., Les A. Carlson, Mary Anne Raymond and Christopher D. Hopkins

Journal:

Journal of Public Policy & Marketing

Year:

2008

Language:

english

File:

PDF, 1.08 MB

english, 2008

77

Exploring the Antecedents of Mothers’ Attitudes Toward the FCC’s Policy Statement on Toy-Based Programming

Laczniak, Russell N., Carlson, Les, Walsh, Ann

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.28 MB

english, 1999

78

Parental Style and Consumer Socialization of Children

Carlson, Les, Grossbart, Sanford

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 1.15 MB

english, 1988

79

Antecedents of Mothers' Attitudes toward the FTC's Rule for 900-Number Advertising Directed at Children

Laczniak, Russell N., Carlson, Les, Walsh, Ann

Journal:

Journal of Current Issues & Research in Advertising

Year:

1999

Language:

english

File:

PDF, 1.07 MB

english, 1999

80

Parity Issues in Services Advertising

Gregory Pickett, Stephen Grove, Les Carlson, Donald A. McBane and David Laband

Journal:

The Journal of Marketing Theory and Practice

Year:

1994

Language:

english

File:

PDF, 1.04 MB

english, 1994

81

From the Editor

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 269 KB

english, 1996

82

Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions

Tanner, John F, Carlson, Les A, Raymond, Mary Anne, Hopkins, Christopher D

Journal:

Journal of Public Policy & Marketing

Year:

2008

Language:

english

File:

PDF, 128 KB

english, 2008

83

A Special Issue on Children's Issues in Marketing || Comments from the Special Issue Editor

Journal:

The Journal of Marketing Theory and Practice

Year:

1995

Language:

english

File:

PDF, 317 KB

english, 1995

84

EXPLORING THE ANTECEDENTS OF MOTHERS' ATTITUDES TOWARD THE FCC'S POLICY STATEMENT ON TOY-BASED PROGRAMMING

Russell N. Laczniak, Les Carlson and Ann Walsh

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.56 MB

english, 1999

85

A Special Issue on Children's Issues in Marketing || A Consumer Socialization Explanation of Parental Concern with Toy-Based Programs

Russell N. Laczniak, Les Carlson and Darrel D. Muehling

Journal:

The Journal of Marketing Theory and Practice

Year:

1995

Language:

english

File:

PDF, 1.25 MB

english, 1995

86

Comments

Ford, John, Carlson, Les, Mizerski, Dick, Kunkel, Dale

Journal:

International Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 221 KB

english, 2005

87

Comments

Ford, John, Ewing, Michael, Carlson, Les

Journal:

International Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 190 KB

english, 2006

88

Parity Issues in Services Advertising

Pickett, Gregory, Grove, Stephen, Carlson, Les, McBane, Donald A., Laband, David

Journal:

The Journal of Marketing Theory and Practice

Year:

1994

Language:

english

File:

PDF, 1.06 MB

english, 1994

89

Comments from the Special Issue Editor

Journal:

The Journal of Marketing Theory and Practice

Year:

1995

Language:

english

File:

PDF, 303 KB

english, 1995

90

A Consumer Socialization Explanation of Parental Concern with Toy-Based Programs

Laczniak, Russell N., Carlson, Les, Muehling, Darrel D.

Journal:

The Journal of Marketing Theory and Practice

Year:

1995

Language:

english

File:

PDF, 1.23 MB

english, 1995

91

The Association of Exposure to Point-of-Sale Tobacco Marketing with Quit Attempt and Quit Success: Results from a Prospective Study of Smokers in the United States

Siahpush, Mohammad, Shaikh, Raees, Smith, Danielle, Hyland, Andrew, Cummings, K., Kessler, Asia, Dodd, Michael, Carlson, Les, Meza, Jane, Wakefield, Melanie

Journal:

International Journal of Environmental Research and Public Health

Year:

2016

Language:

english

File:

PDF, 268 KB

english, 2016

92

Environmental Advertising Claims: A Preliminary Investigation

Kangun, Norman, Carlson, Les, Grove, Stephen J.

Journal:

Journal of Public Policy & Marketing

Year:

1991

File:

PDF, 1.00 MB

1991

93

Uncalculated First-Party Externalities Given a Beverage Tax

Zeiss, Jessica, Carlson, Les, Ball, Allen Dwayne

Journal:

Social Science Quarterly

Year:

2019

Language:

english

File:

PDF, 157 KB

english, 2019

94

Uncalculated First-Party Externalities Given a Beverage Tax

Zeiss, Jessica, Carlson, Les, Ball, Allen Dwayne

Journal:

Social Science Quarterly

Year:

2019

File:

PDF, 157 KB

2019

95

Control of severe, life-threatening external bleeding in the out-of-hospital setting: a systematic review

Charlton, Nathan P., Swain, Janel M., Brozek, Jan L., Ludwikowska, Maja, Singletary, Eunice, Zideman, David, Epstein, Jonathan, Darzi, Andrea, Bak, Anna, Karam, Samer, Les, Zbigniew, Carlson, Jestin N

Journal:

Prehospital Emergency Care

Year:

2020

Language:

english

File:

PDF, 1.05 MB

english, 2020

96

When and how frontline service employee authenticity influences purchase intentions

Matthews, Lynn, Eilert, Meike, Carlson, Les, Gentry, Jim

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 623 KB

2020

97

Firm receptivity regarding marketplace vs political ties

Zeiss, Jessica, Carlson, Les, Harvey, Elise Johansen

Journal:

American Journal of Business

Year:

2020

File:

PDF, 306 KB

2020