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1

Retail competition in the fast-moving consumer goods industry: The case of France and the UK

Judy Corstjens, Marcel Corstjens, Rajiv Lal

Journal:

European Management Journal

Year:

1995

Language:

english

File:

PDF, 1.19 MB

english, 1995

2

The Application of Geometric Programming to Marketing Problems

Marcel Corstjens and Peter Doyle

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 366 KB

english, 1985

3

Building Store Loyalty Through Store Brands

Corstjens, Marcel, Lal, Rajiv

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 100 KB

english, 2000

4

Channel Optimization in Complex Marketing Systems

Corstjens, Marcel, Doyle, Peter

Journal:

Management Science

Year:

1979

Language:

english

File:

PDF, 951 KB

english, 1979

5

A Model for Optimizing Retail Space Allocations

Corstjens, Marcel, Doyle, Peter

Journal:

Management Science

Year:

1981

Language:

english

File:

PDF, 812 KB

english, 1981

6

Conjoint Analysis: A Comparative Analysis of Specification Tests for the Utility Function

Marcel L. Corstjens and David A. Gautschi

Journal:

Management Science

Year:

1983

Language:

english

File:

PDF, 480 KB

english, 1983

7

Building Store Loyalty through Store Brands

Marcel Corstjens and Rajiv Lal

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 2.29 MB

english, 2000

8

Formal Choice Models in Marketing

Corstjens, Marcel L., Gautschi, David A.

Journal:

Marketing Science

Year:

1983

Language:

english

File:

PDF, 813 KB

english, 1983

9

The Power of Evil

Corstjens, Marcel, Umblijs, Andris

Journal:

Journal of Advertising Research

Year:

2012

Language:

english

File:

PDF, 858 KB

english, 2012

10

An international empirical analysis of the performance of manufacturers and retailers

Marcel Corstjens, Richard Steele

Journal:

Journal of Retailing and Consumer Services

Year:

2008

Language:

english

File:

PDF, 279 KB

english, 2008

11

Competition, Risk and Return in the US Grocery Industry

Corstjens, Marcel, Vanderheyden, Ludo

Journal:

Review of Marketing Science

Year:

2010

Language:

english

File:

PDF, 380 KB

english, 2010

12

Channel Optimization in Complex Marketing Systems

Marcel Corstjens and Peter Doyle

Journal:

Management Science

Year:

1979

Language:

english

File:

PDF, 321 KB

english, 1979

13

Conjoint Analysis: A Comparative Analysis of Specification Tests for the Utility Function

Corstjens, Marcel L., Gautschi, David A.

Journal:

Management Science

Year:

1983

Language:

english

File:

PDF, 1.30 MB

english, 1983

14

Evaluating Alternative Retail Repositioning Strategies

Corstjens, Marcel, Doyle, Peter

Journal:

Marketing Science

Year:

1989

Language:

english

File:

PDF, 706 KB

english, 1989

15

Evaluating Alternative Retail Repositioning Strategies

Marcel Corstjens and Peter Doyle

Journal:

Marketing Science

Year:

1989

Language:

english

File:

PDF, 433 KB

english, 1989

16

A Model for Optimizing Retail Space Allocations

Marcel Corstjens and Peter Doyle

Journal:

Management Science

Year:

1981

Language:

english

File:

PDF, 1.43 MB

english, 1981

17

Formal Choice Models in Marketing

Marcel L. Corstjens and David A. Gautschi

Journal:

Marketing Science

Year:

1983

Language:

english

File:

PDF, 933 KB

english, 1983

18

Budget Determination for Highly Advertised Brands

Doyle, Peter, Corstjens, Marcel

Journal:

International Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 676 KB

english, 1982

19

The Application of Geometric Programming to Marketing Problems

Corstjens, Marcel, Doyle, Peter

Journal:

Journal of Marketing

Year:

1985

File:

PDF, 1.11 MB

1985

20

Evaluating the profitability of advertising for heavily advertised brands: an empirical study

Marcel Corstjens, Peter Doyle

Journal:

European Journal of Operational Research

Year:

1981

Language:

english

File:

PDF, 745 KB

english, 1981

21

New-product success in the pharmaceutical industry: how many bites at the cherry?

Corstjens, Marcel, Demeire, Edouard, Horowitz, Ira

Journal:

Economics of Innovation and New Technology

Year:

2005

Language:

english

File:

PDF, 277 KB

english, 2005

22

Effectiviteitsmeting in de detailhandel

Marcel Corstjens

Journal:

International Journal of Research in Marketing

Year:

1984

Language:

english

File:

PDF, 118 KB

english, 1984

23

Optimal Growth Strategies for Service Organizations

Peter Doyle and Marcel Corstjens

Journal:

The Journal of Business

Year:

1983

Language:

english

File:

PDF, 313 KB

english, 1983

24

MARK-OPT — A negotiating tool for manufacturers and retailers

Singh, Madan G., Singh, J. Bhondi, Corstjens, Marcel

Journal:

IEEE Transactions on Systems Man and Cybernetics

Year:

1985

Language:

english

File:

PDF, 1.68 MB

english, 1985

25

A Dynamic Model for Strategically Allocating Retail Space

Marcel Corstjens and Peter Doyle

Journal:

Journal of the Operational Research Society

Year:

1983

Language:

english

File:

PDF, 248 KB

english, 1983

26

A Dynamic Model for Strategically Allocating Retail Space

Corstjens, Marcel, Doyle, Peter

Journal:

Journal of the Operational Research Society

Year:

1983

Language:

english

File:

PDF, 3.63 MB

english, 1983

27

A Hybrid Knowledge-Based System for Allocating Retail Space and for Other Allocation Problems

Madan G. Singh, Roderick Cook and Marcel Corstjens

Journal:

Year:

1988

Language:

english

File:

PDF, 1.28 MB

english, 1988

28

Price Managementby H. Simon

Review by: Marcel Corstjens

Journal:

Recherche et Applications en Marketing

Year:

1990

File:

PDF, 263 KB

1990