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51

Mobility Barriers and Strategic Groups

Briance Mascarenhas and David A. Aaker

Journal:

Strategic Management Journal

Year:

1989

Language:

english

File:

PDF, 490 KB

english, 1989

52

Is Life-Style Research Limited in Its Usefulness to Japanese Advertisers?

David A. Aaker, Yasuyoshi Fuse, Fred D. Reynolds and Yasoyushi Fuse

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.21 MB

english, 1982

53

The Value Relevance of Brand Attitude in High-Technology Markets

David A. Aaker and Robert Jacobson

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 2.00 MB

english, 2001

54

Building a Brand: The Saturn Story

Journal:

California Management Review

Year:

1994

Language:

english

File:

PDF, 1.83 MB

english, 1994

55

Increasing the Effectiveness of Marketing Research

David A. Aaker and George S. Day

Journal:

California Management Review

Year:

1980

Language:

english

File:

PDF, 1.07 MB

english, 1980

56

Consumer Evaluations of Brand Extensions

Aaker, David A., Keller, Kevin Lane

Journal:

Journal of Marketing

Year:

1990

File:

PDF, 1.81 MB

1990

57

The Effects of Sequential Introduction of Brand Extensions

Keller, Kevin Lane, Aaker, David A.

Journal:

Journal of Marketing Research

Year:

1992

File:

PDF, 2.05 MB

1992

58

Marketing Education: A Guide to Consumerism

Day, George S., Aaker, David A.

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.23 MB

english, 1970

59

A Measure of Brand Acceptance

Aaker, David A.

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 1.13 MB

english, 1972

60

The Strategic Role of Product Quality

Jacobson, Robert, Aaker, David A.

Journal:

Journal of Marketing

Year:

1987

Language:

english

File:

PDF, 1.77 MB

english, 1987

61

Identifying feelings elicited by advertising

David A. Aaker, Douglas M. Stayman, Richard Vezina

Journal:

Psychology and Marketing

Year:

1988

Language:

english

File:

PDF, 789 KB

english, 1988

62

The perils of high-growth markets

David A. Aaker, George S. Day

Journal:

Strategic Management Journal

Year:

1986

Language:

english

File:

PDF, 972 KB

english, 1986

63

General Mass Media

DeFleur, Melvin L., Ball-Rokeach, Sandra, Schrank, Jeffrey, Aaker, David A., Myers, John G., Leach, Michael, Birkos, Alexander S., Tombs, Lewis A.

Journal:

Communication Booknotes

Year:

1976

Language:

english

File:

PDF, 2.47 MB

english, 1976

64

Statistical Design for Researchby Leslie Kish

Review by: David A. Aaker

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 284 KB

english, 1988

65

Promotional Decisions Using Mathematical Modelsby Patrick J. Robinson

Review by: David A. Aaker and Romesh Saigal

Journal:

Journal of Marketing Research

Year:

1969

Language:

english

File:

PDF, 561 KB

english, 1969

66

Design and Analysis: A Researcher's Handbookby Geoffrey Keppel

Review by: David A. Aaker

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 167 KB

english, 1976

67

From the Editor

William H. Cunningham and David Aaker

Journal:

Journal of Marketing

Year:

1984

Language:

english

File:

PDF, 140 KB

english, 1984

68

Warmth in Advertising: Measurement, Impact, and Sequence Effects

Aaker, David A., Stayman, Douglas M., Hagerty, Michael R.

Journal:

Journal of Consumer Research

Year:

1986

Language:

english

File:

PDF, 1.22 MB

english, 1986

69

Inadequate Solution

Review by: David A. Aaker

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 350 KB

english, 1972

70

A Normative Model of Consumer Information Processing

Michael R. Hagerty and David A. Aaker

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 603 KB

english, 1984

71

Application Series || Toward a Normative Model of Promotional Decision Making

Journal:

Management Science

Year:

1973

Language:

english

File:

PDF, 1.68 MB

english, 1973

72

Management Science in Marketing: The State of the Art

Aaker, David A.

Journal:

Year:

1973

Language:

english

File:

PDF, 1.07 MB

english, 1973

73

How Will the Japanese Compete in Retail Services?

Journal:

California Management Review

Year:

1990

Language:

english

File:

PDF, 1.33 MB

english, 1990

74

Unobservable Variables in Structural Equation Models with an Application in Industrial Selling

Aaker, David A., Bagozzi, Richard P.

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 1.35 MB

english, 1979

75

Causes of Irritation in Advertising

Aaker, David A., Bruzzone, Donald E.

Journal:

Journal of Marketing

Year:

1985

File:

PDF, 1.33 MB

1985

76

Causes of Irritation in Advertising

Aaker, David A., Bruzzone, Donald E.

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 1.33 MB

english, 1985

77

Marketing Education: A Guide to Consumerism

Day, George S., Aaker, David A.

Journal:

Journal of Marketing

Year:

1970

File:

PDF, 1.23 MB

1970

78

A New Method for Evaluating Stochastic Models of Brand Choice

Aaker, David A.

Journal:

Journal of Marketing Research

Year:

1970

Language:

english

File:

PDF, 849 KB

english, 1970

79

Using Buyer Behavior Models to Improve Marketing Decisions

Aaker, David A.

Journal:

Journal of Marketing

Year:

1970

File:

PDF, 1009 KB

1970

80

From the Editor

Cunningham, William H., Aaker, David

Journal:

Journal of Marketing

Year:

1984

File:

PDF, 365 KB

1984

81

Modeling Store Choice Behavior

Aaker, David A., Jones, J. Morgan

Journal:

Journal of Marketing Research

Year:

1971

File:

PDF, 862 KB

1971

82

Book Review: Media Selection: Efficient Procedures of Press Media Allocation

Aaker, David A.

Journal:

Journal of Marketing Research

Year:

1972

File:

PDF, 284 KB

1972

83

Book Review: Design and Analysis: A Researcher's Handbook

Aaker, David A.

Journal:

Journal of Marketing Research

Year:

1976

File:

PDF, 387 KB

1976

84

Book Review: Statistical Design for Research

Aaker, David A.

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 343 KB

1988

85

Continuous measurement of self-report of emotional response

Douglas M. Stayman, David A. Aaker

Journal:

Psychology and Marketing

Year:

1993

Language:

english

File:

PDF, 1.02 MB

english, 1993

86

Mobility barriers and strategic groups

Briance Mascarenhas, David A. Aaker

Journal:

Strategic Management Journal

Year:

1989

Language:

english

File:

PDF, 936 KB

english, 1989

87

Developing effective corporate consumer information programs

Journal:

Business Horizons

Year:

1982

Language:

english

File:

PDF, 887 KB

english, 1982

88

Feedback regulation of NEUROG2 activity by MTGR1 is required for progression of neurogenesis

Joshua D. Aaker, Andrea L. Patineau, Hyun-jin Yang, David T. Ewart, Wuming Gong, Tongbin Li, Yasushi Nakagawa, Steven C. McLoon, Naoko Koyano-Nakagawa

Journal:

Molecular and Cellular Neuroscience

Year:

2009

Language:

english

File:

PDF, 1.78 MB

english, 2009

89

Interaction of MTG family proteins with NEUROG2 and ASCL1 in the developing nervous system

Joshua D. Aaker, Andrea L. Patineau, Hyun-jin Yang, David T. Ewart, Yasushi Nakagawa, Steven C. McLoon, Naoko Koyano-Nakagawa

Journal:

Neuroscience Letters

Year:

2010

Language:

english

File:

PDF, 1.54 MB

english, 2010

90

Warmth in Advertising: Measurement, Impact, and Sequence Effects

David A. Aaker, Douglas M. Stayman and Michael R. Hagerty

Journal:

Journal of Consumer Research

Year:

1986

Language:

english

File:

PDF, 681 KB

english, 1986

91

The Role of Risk in Explaining Differences in Profitability

David A. Aaker and Robert Jacobson

Journal:

The Academy of Management Journal

Year:

1987

Language:

english

File:

PDF, 531 KB

english, 1987

92

Are all the Effects of Ad-Induced Feelings Mediated by Aad?

Douglas M. Stayman and David A. Aaker

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 233 KB

english, 1988

93

A model for the selection of interdependent R&D projects

Aaker, David A., Tyebjee, Tyzoon T.

Journal:

IEEE Transactions on Engineering Management

Year:

1978

Language:

english

File:

PDF, 1.49 MB

english, 1978

94

Management Science in Marketing: The State of the Art

Journal:

Year:

1973

Language:

english

File:

PDF, 2.19 MB

english, 1973

95

Attitudes toward Public Policy Alternatives to Reduce Air Pollution

David A. Aaker and Richard P. Bagozzi

Journal:

Journal of Marketing & Public Policy

Year:

1982

Language:

english

File:

PDF, 1.31 MB

english, 1982

96

Marken erfolgreich gestalten || Marken müssen ständig neu aufgeladen werden, um ihre Relevanz zu erhalten

Aaker, David, Stahl, Florian, Stöckle, Felix

Year:

2015

Language:

german

File:

PDF, 712 KB

german, 2015

97

Addendum to "Management Science in Marketing: The State of the Art"

Journal:

Year:

1974

Language:

english

File:

PDF, 162 KB

english, 1974

98

Marken erfolgreich gestalten ||

Aaker, David, Stahl, Florian, Stöckle, Felix

Year:

2015

Language:

german

File:

PDF, 2.97 MB

german, 2015

99

Are all the Effects of Ad-Induced Feelings Mediated by A$_ad$?

Stayman, Douglas M., Aaker, David A.

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 508 KB

english, 1988

100

Cryopreservation of hamster oocytes: effects of vitrification or freezing on human sperm penetration of zona-free hamster oocytes**Supported in part by grant CA 09127 from the National Institutes of Health, Bethesda, Maryland.

Critser, John K., Arneson, Brian W., Aaker, David V., Ball, G. David

Journal:

Fertility and Sterility

Year:

1986

Language:

english

File:

PDF, 1.15 MB

english, 1986

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