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1

Marketing effectiveness and business performance in the financial services industry

Appiah‐Adu, Kwaku, Fyall, Alan, Singh, Satyendra

Journal:

Journal of Services Marketing

Year:

2001

Language:

english

File:

PDF, 108 KB

english, 2001

2

Market orientation and performance: empirical tests in a transition economy

Appiah-Adu, Kwaku

Journal:

Journal of Strategic Marketing

Year:

1998

Language:

english

File:

PDF, 333 KB

english, 1998

3

The Impact of Marketing Mix Decisions on Performance

Appiah-Adu, Kwaku

Journal:

Journal of Global Marketing

Year:

2000

Language:

english

File:

PDF, 1.78 MB

english, 2000

4

Strategic thinking and economic development: the case of Ghana

Adu, Kwaku Appiah, Aning, Samuel

Journal:

International Journal of Business and Emerging Markets

Year:

2012

Language:

english

File:

PDF, 1.18 MB

english, 2012

5

Marketing Culture and Business Performance in the Airline Industry

Appiah-Adu, Kwaku, Fyall, Alan, Singh, Satyendra

Journal:

Journal of Travel & Tourism Marketing

Year:

2000

Language:

english

File:

PDF, 194 KB

english, 2000

6

Market Orientation and Organizational Learning Capabilities

Morgan, Robert E., Katsikeas, Constantine S., Appiah-Adu, Kwaku

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 1.87 MB

english, 1998

7

Diagnosing organizational planning benefits: the efficacy of planning formalization

Appiah-Adu, Kwaku, Morgan, Robert E., Katsikeas, Constantine S.

Journal:

Journal of Strategic Marketing

Year:

1996

Language:

english

File:

PDF, 1.23 MB

english, 1996

8

Marketing Effectiveness and Customer Retention in the Service Sector

Appiah-Adu, Kwaku

Journal:

Service Industries Journal

Year:

1999

Language:

english

File:

PDF, 895 KB

english, 1999

9

Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy

Appiah‐Adu, Kwaku

Journal:

Marketing Intelligence & Planning

Year:

1998

Language:

english

File:

PDF, 181 KB

english, 1998

10

Marketing Effectiveness and Business Performance in the Hotel Industry

Appiah-Adu, Kwaku, Fyall, Alan, Singh, Satyendra

Journal:

Journal of Hospitality & Leisure Marketing

Year:

1999

Language:

english

File:

PDF, 230 KB

english, 1999

11

Technology transfer, outsourcing, capability and performance: A comparison of foreign and local firms in Ghana

Appiah-Adu, Kwaku, Okpattah, Bernard, Djokoto, Justice

Journal:

Technology in Society

Year:

2016

Language:

english

File:

PDF, 545 KB

english, 2016

12

The impact of economic reform on business performance: A study of foreign and domestic firms in Ghana

Kwaku Appiah-Adu

Journal:

International Business Review

Year:

1999

Language:

english

File:

PDF, 99 KB

english, 1999

13

Business strategy, organizational culture, and market orientation

Kwaku Appiah-Adu, Charles Blankson

Journal:

Thunderbird International Business Review

Year:

1998

Language:

english

File:

PDF, 1.28 MB

english, 1998

14

Enhancing government's policy management and decision-making system: The case of Ghana's central governance reforms project

Kwaku Appiah-Adu, Samuel Aning

Journal:

Canadian Public Administration

Year:

2012

Language:

english

File:

PDF, 88 KB

english, 2012

15

Benchmarking to Improve the Strategic Planning Process in the Hotel Sector

Phillips, Paul, Appiah-Adu, Kwaku

Journal:

Service Industries Journal

Year:

1998

Language:

english

File:

PDF, 865 KB

english, 1998

16

Marketing Culture and Customer Retention in the Tourism Industry

Appiah-Adu, Kwaku, FYALL, ALAN, SINGH, SATYENDRA

Journal:

Service Industries Journal

Year:

2000

Language:

english

File:

PDF, 1.07 MB

english, 2000

17

Customer orientation and performance: a study of SMEs

Appiah‐Adu, Kwaku, Singh, Satyendra

Journal:

Management Decision

Year:

1998

Language:

english

File:

PDF, 94 KB

english, 1998

18

Perceptions of Marketing and Approaches to Implementation

Appiah-Adu, Kwaku

Journal:

Journal of African Business

Year:

2001

Language:

english

File:

PDF, 158 KB

english, 2001

19

Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector?

Appiah-Adu, Kwaku

Journal:

Journal of Euromarketing

Year:

1998

Language:

english

File:

PDF, 898 KB

english, 1998

20

Marketing Culture and Performance in UK Service Firms

Appiah-Adu, Kwaku, SINGH, SATYENDRA

Journal:

Service Industries Journal

Year:

1999

Language:

english

File:

PDF, 1.05 MB

english, 1999

21

Market orientation and performance in the biotechnology industry: An exploratory empirical analysis

Appiah-adu, Kwaku, Ranchhod, Ashok

Journal:

Technology Analysis & Strategic Management

Year:

1998

Language:

english

File:

PDF, 783 KB

english, 1998

22

Marketing in emerging countries: evidence from a liberalized economy

Appiah‐Adu, Kwaku

Journal:

Journal of Marketing Practice Applied Marketing Science

Year:

1998

Language:

english

File:

PDF, 91 KB

english, 1998

23

Managerial Perceptions of Organizational Planning Benefits

Adu, Kwaku Appiah

Journal:

Journal of African Business

Year:

2000

Language:

english

File:

PDF, 209 KB

english, 2000

24

Marketing in emerging countries: evidence from a liberalized economy

Appiah‐Adu, Kwaku

Journal:

Marketing Intelligence & Planning

Year:

1997

Language:

english

File:

PDF, 48 KB

english, 1997