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1

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement

Bruce, Norris I., Murthi, B.P.S., Rao, Ram C.

Journal:

Journal of Marketing Research

Year:

2016

Language:

english

File:

PDF, 747 KB

english, 2016

2

Application of the Hilbert transform for gravity and magnetic interpretation

H. V. Ram Babu, D. Rao Atchuta

Journal:

Pure and Applied Geophysics

Year:

1991

Language:

english

File:

PDF, 449 KB

english, 1991

3

Supermarket Competition: The Case of Every Day Low Pricing

Lal, Rajiv, Rao, Ram

Journal:

Marketing Science

Year:

1997

Language:

english

File:

PDF, 715 KB

english, 1997

4

Online banking applications and community bank performance

Acharya, Ram N., Kagan, Albert, Rao Lingam, Srinivasa

Journal:

International Journal of Bank Marketing

Year:

2008

Language:

english

File:

PDF, 295 KB

english, 2008

5

Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation

Ram C. Rao and Frank M. Bass

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 621 KB

english, 1985

6

Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market?

Giles D'Souza and Ram C. Rao

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 706 KB

english, 1995

7

Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing

Kumar, Nanda, Rao, Ram

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 386 KB

english, 2006

8

Effect of particle size and temperature on gasification performance of coconut and palm kernel shells in downdraft fixed-bed reactor

Yahaya, Ahmad Zubair, Somalu, Mahendra Rao, Muchtar, Andanastuti, Sulaiman, Shaharin Anwar, Wan Daud, Wan Ramli

Journal:

Year:

2019

Language:

english

File:

PDF, 2.01 MB

english, 2019

9

Free radical and isomerisation processes during the electrochemical fluorination of n-butyryl chloride, i-butyryl chloride and pivaloyl chloride in anhydrous hydrogen fluoride

D. Velayutham, K. Jayaraman, K. Kulangiappar, N. Ilayaraja, Y. Ram Babu, P. Santhan Rao, S. Narayana Reddy, K. Victor Babu, M. Noel

Journal:

Journal of Fluorine Chemistry

Year:

2006

Language:

english

File:

PDF, 316 KB

english, 2006

10

An integrated approach for spatio-temporal variability analysis of wetlands: a case study of Abaya and Chamo lakes, Ethiopia

N. Tibebu Kassawmar, K. Ram Mohan Rao, G. Lemlem Abraha

Journal:

Environmental Monitoring and Assessment

Year:

2011

Language:

english

File:

PDF, 662 KB

english, 2011

11

Interpretation of the total magnetic intensity anomaly due to a two-dimensional asymmetrical triangular prism using Fourier transforms

H.V.Ram Babu, D.Atchuta Rao, P.V.Sanker Narayan

Journal:

Year:

1980

Language:

english

File:

PDF, 466 KB

english, 1980

12

Price Awareness and Consumers’ Use of Deals in Brand Choice

B.P.S. Murthi, Ram C. Rao

Journal:

Journal of Retailing

Year:

2012

Language:

english

File:

PDF, 382 KB

english, 2012

13

Why IT managers don't go for cyber-insurance products

Bandyopadhyay, Tridib, Mookerjee, Vijay S., Rao, Ram C.

Journal:

Communications of the ACM

Year:

2009

Language:

english

File:

PDF, 458 KB

english, 2009

14

The Role of Experience in Information Use and Decision Making by Marketing Managers

W. Steven Perkins and Ram C. Rao

Journal:

Journal of Marketing Research

Year:

1990

Language:

english

File:

PDF, 1.96 MB

english, 1990

15

Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles

V. Padmanabhan and Ram C. Rao

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 484 KB

english, 1993

16

Supermarket Competition: The Case of Every Day Low Pricing

Rajiv Lal and Ram Rao

Journal:

Marketing Science

Year:

1997

Language:

english

File:

PDF, 846 KB

english, 1997

17

Estimating Continuous Time Advertising-Sales Models

Journal:

Marketing Science

Year:

1986

Language:

english

File:

PDF, 599 KB

english, 1986

18

CEO DUALITY AND FIRM PERFORMANCE: WHAT'S THE FUSS?

B. RAM BALIGA, R. CHARLES MOYER, RAMESH S. RAO

Journal:

Strategic Management Journal

Year:

1996

Language:

english

File:

PDF, 1.17 MB

english, 1996

19

Dependence of burning rate of composite solid propellants on pressure

R.P. Rastogi, Ram Raj Singh, Anand P. Rao

Journal:

Combustion and Flame

Year:

1982

Language:

english

File:

PDF, 164 KB

english, 1982

20

Steam-generator simulation with non-equilibrium two-phase flow models

P. Munshi, K.S. Ram, M.S. Kalra, D.V. Rao

Journal:

Annals of Nuclear Energy

Year:

1986

Language:

english

File:

PDF, 215 KB

english, 1986

21

Inversion of gravity and magnetic anomalies over some bodies of simple geometric shape

D. Atchuta Rao, H. V. Ram Babu, D. Ch. Venkata Raju

Journal:

Pure and Applied Geophysics

Year:

1985

Language:

english

File:

PDF, 409 KB

english, 1985

22

Gold mineralisation and alteration of Penakacherla schist belt, India, constraints on Archaean subduction and fluid processes

C. Manikyamba, S.M. Naqvi, M. Ram Mohan, T. Gnaneshwar Rao

Journal:

Ore Geology Reviews

Year:

2004

Language:

english

File:

PDF, 2.84 MB

english, 2004

23

MAXIMUM LIKELIHOOD ESTIMATION OF PARAMETERS OF THE TRUNCATED CAUCHY DISTRIBUTION

Dahiya, Ram C., Staneski, Paul G., Chaganty, N. Rao

Journal:

Communication in Statistics- Theory and Methods

Year:

2001

Language:

english

File:

PDF, 190 KB

english, 2001

24

Pricing and Promotions in Asymmetric Duopolies

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 808 KB

english, 1991

25

Double Couponing and Retail Pricing in a Couponed Product Category

Trichy V. Krishnan and Ram C. Rao

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 2.32 MB

english, 1995

26

Ultrafast pump-probe signal detection using a data acquisition card

Sahoo, C., Sethupathy, M., Saad, Nabil A., Rao, D. Narayana, Naraharisetty, Sri Ram G.

Journal:

Journal of Instrumentation

Year:

2018

Language:

english

File:

PDF, 4.90 MB

english, 2018

27

Search Advertising: Budget Allocation Across Search Engines

Zia, Mohammad, Rao, Ram C.

Journal:

Marketing Science

Year:

2019

Language:

english

File:

PDF, 1012 KB

english, 2019

28

Seller rating, price, and default in online auctions

Norris Bruce, Ernan Haruvy, Ram Rao

Journal:

Journal of Interactive Marketing

Year:

2004

Language:

english

File:

PDF, 185 KB

english, 2004

29

Two-dimensional chirp Z-transform

D. Raghu Ram Reddy, V.V. Rao

Journal:

Signal Processing

Year:

1982

Language:

english

File:

PDF, 427 KB

english, 1982

30

New directions in the method of vector Lyapunov functions

V. Lakshmikantham, S. Leela, M. Ram Mohan Rao

Journal:

Nonlinear Analysis: Theory, Methods & Applications

Year:

1991

Language:

english

File:

PDF, 440 KB

english, 1991

31

Modeling solute transport in sub-surface drained soil-aquifer system of irrigated lands

S. K. Kamra, K. V. G. K. Rao, Sita Ram Singh

Journal:

Irrigation and Drainage Systems

Year:

1995

File:

PDF, 838 KB

1995

32

STUDIES ON THE NATURALLY OCCURRING GIBBERELLINS IN AONLA (EMBLICA OFFICINALIS GAERTN.) FRUIT

SANT RAM, T. RAJA RAO

Journal:

New Phytologist

Year:

1978

Language:

english

File:

PDF, 4.05 MB

english, 1978

33

Assessment of Quality of Life in Uttarakhand, India using geospatial techniques

Rao, K. Ram Mohan, Kant, Yogesh, Gahlaut, Navneet, Roy, P.S.

Journal:

Geocarto International

Year:

2012

Language:

english

File:

PDF, 1.73 MB

english, 2012

34

Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects

Nanda Kumar, Suresh Radhakrishnan, Ram C. Rao

Journal:

Journal of Retailing

Year:

2010

Language:

english

File:

PDF, 173 KB

english, 2010

35

Quantitative interpretation of self‐potential anomalies due to two‐dimensional sheet‐like bodies

Rao, D. Atchuta, Babu, H. V. Ram

Journal:

The Leading Edge

Year:

1983

Language:

english

File:

PDF, 351 KB

english, 1983

36

Hybrid nanocomposites of ZIF-8 with graphene oxide exhibiting tunable morphology, significant CO2 uptake and other novel properties

Kumar, Ram, Jayaramulu, Kolleboyina, Maji, Tapas Kumar, Rao, C. N. R.

Journal:

Chemical Communications

Year:

2013

Language:

english

File:

PDF, 1.62 MB

english, 2013

37

A study on soil physico-chemical, microbial and metal content in Sukinda chromite mine of Odisha, India

S. Das, S. S. Ram, H. K. Sahu, D. S. Rao, A. Chakraborty…

Journal:

Environmental Earth Sciences

Year:

2013

Language:

english

File:

PDF, 700 KB

english, 2013

38

Biocontrol by plant growth promoting rhizobacteria against black scurf and stem canker disease of potato caused by Rhizoctonia solani

Selva Kumar, S., Ram Krishna Rao, M., Deepak Kumar, R., Panwar, Sachin, Prasad, C.S.

Journal:

Archives of Phytopathology and Plant Protection

Year:

2013

Language:

english

File:

PDF, 463 KB

english, 2013

39

Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets

Ram C. Rao and Niladri Syam

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 613 KB

english, 2001

40

The Interview

CHALASANI PRASADA RAO and Achanta Janaki Ram

Journal:

Indian Literature

Year:

1974

Language:

english

File:

PDF, 403 KB

english, 1974

41

Low cost phase-modulation measurements of nanosecond fluorescence lifetimes using a lock-in amplifier

Harms, Peter, Sipior, Jeffrey, Ram, Natraj, Carter, Gary M., Rao, Govind

Journal:

Review of Scientific Instruments

Year:

1999

Language:

english

File:

PDF, 359 KB

english, 1999

42

Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain

Rao, Ram, Wansink, Brian, Jain, Sanjay

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 190 KB

english, 2012

43

Consumer Stockpiling and Competitive Promotional Strategies

Gangwar, Manish, Kumar, Nanda, Rao, Ram C.

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 905 KB

english, 2014

44

Game Theory and Empirical Generalizations Concerning Competitive Promotions

Rao, Ram C., Arjunji, Ramesh V., Murthi, B. P. S.

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.41 MB

english, 1995

45

A Note on Optimal and near Optimal Price and Advertising Strategies

Journal:

Management Science

Year:

1985

Language:

english

File:

PDF, 324 KB

english, 1985

46

Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History

Murthi, B. P. S., Rao, Ram C., Ratchford, Brian T.

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 223 KB

english, 2015

47

Pricing and Promotions in Asymmetric Duopolies

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 361 KB

english, 1991

48

POLITICAL DEVELOPMENTS IN ANDHRA PRADESH 1978-1989: A STUDY

K. V. NARAYANA RAO and D. SUNDAR RAM

Journal:

The Indian Journal of Political Science

Year:

1990

Language:

english

File:

PDF, 1.71 MB

english, 1990

49

Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites

Subramanian, Upender, Rao, Ram C.

Journal:

Management Science

Year:

2016

Language:

english

File:

PDF, 370 KB

english, 2016

50

An Empirical Analysis of Follower Entry Timing Decisions

Demetrios Vakratsas, Ram C. Rao and Gurumurthy Kalyanaram

Journal:

Marketing Letters

Year:

2003

Language:

english

File:

PDF, 1.29 MB

english, 2003