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1

The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

Gorn, Gerald J.

Journal:

Journal of Marketing

Year:

1982

Language:

english

File:

PDF, 315 KB

english, 1982

2

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gorn, Gerald J., Chattopadhyay, Amitava, Yi, Tracey, Dahl, Darren W.

Journal:

Management Science

Year:

1997

Language:

english

File:

PDF, 2.28 MB

english, 1997

3

Waiting for the Web: How Screen Color Affects Time Perception

Gerald J. Gorn, Amitava Chattopadhyay, Jaideep Sengupta and Shashank Tripathi

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 1.94 MB

english, 2004

4

Facilitating and Rewarding Creativity During New Product Development

Burroughs, James E, Dahl, Darren W, Moreau, C. Page, Chattopadhyay, Amitava, Gorn, Gerald J

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 324 KB

english, 2011

5

Motivational determinants of transportation into marketing narratives

Brent McFerran, Darren W. Dahl, Gerald J. Gorn, Heather Honea

Journal:

Journal of Consumer Psychology

Year:

2010

Language:

english

File:

PDF, 396 KB

english, 2010

6

Mood, Awareness, and Product Evaluation

Gerald J. Gorn, Marvin E. Goldberg, Kunal Basu

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 1.13 MB

english, 1993

7

Unconscious transfer of meaning to brands

Maria Galli, Gerald Gorn

Journal:

Journal of Consumer Psychology

Year:

2011

Language:

english

File:

PDF, 316 KB

english, 2011

8

The importance of visualisation in concept design

Darren W Dahl, Amitava Chattopadhyay, Gerald J Gorn

Journal:

Year:

2001

Language:

english

File:

PDF, 206 KB

english, 2001

9

Mood, Awareness, and Product Evaluation

Gerald J. Gorn, Marvin E. Goldberg and Kunal Basu

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 373 KB

english, 1993

10

Waiting for the Web: How Screen Color Affects Time Perception

Gorn, Gerald J., Chattopadhyay, Amitava, Sengupta, Jaideep, Tripathi, Shashank

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 90 KB

english, 2004

11

Relaxation Increases Monetary Valuations

Tuan Pham, Michel, Hung, Iris W, Gorn, Gerald J

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 330 KB

english, 2011

12

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Jiang, Yuwei, Gorn, Gerald J., Galli, Maria, Chattopadhyay, Amitava

Journal:

Journal of Consumer Research

Year:

2015

Language:

english

File:

PDF, 647 KB

english, 2015

13

When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)

Gerald Gorn, Michel Tuan Pham, Leo Yatming Sin

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 2.58 MB

english, 2001

14

Some Unintended Consequences of TV Advertising to Children

Marvin E. Goldberg and Gerald J. Gorn

Journal:

Journal of Consumer Research

Year:

1978

Language:

english

File:

PDF, 268 KB

english, 1978

15

Understanding Materialism among Youth

Marvin E. Goldberg, Gerald J. Gorn, Laura A. Peracchio and Gary Bamossy

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 390 KB

english, 2003

16

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall

Jaideep Sengupta and Gerald J. Gorn

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 5.12 MB

english, 2002

17

The Use of Visual Mental Imagery in New Product Design

Darren W. Dahl, Amitava Chattopadhyay and Gerald J. Gorn

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.64 MB

english, 1999

18

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall

Sengupta, Jaideep, Gorn, Gerald J.

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 362 KB

english, 2002

19

Color in Advertising

Gorn, Gerald J., Chattopadhyay, Amitava, Yi, Tracey

Journal:

SSRN Electronic Journal

Year:

1993

Language:

english

File:

PDF, 2.87 MB

english, 1993

20

Job involvement and motivation: Are intrinsically motivated managers more job involved?

Gerald J. Gorn, Rabindra N. Kanungo

Journal:

Organizational Behavior and Human Performance

Year:

1980

Language:

english

File:

PDF, 787 KB

english, 1980

21

Promiscuous or Confident? Attitudinal Ambivalence Toward Condom Purchase

Darren W. Dahl, Peter R. Darke, Gerald J. Gorn, Charles B. Weinberg

Journal:

Journal of Applied Social Psychology

Year:

2005

Language:

english

File:

PDF, 1.06 MB

english, 2005

22

Misrepresentation in the Consumer Context

Jaideep Sengupta, Darren W. Dahl, Gerald J. Gorn

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 1.32 MB

english, 2002

23

Understanding Materialism Among Youth

Marvin E. Goldberg, Gerald J. Gorn, Laura A. Peracchio, Gary Bamossy

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.31 MB

english, 2003

24

The Impact of Television Advertising on Children from Low Income Families

Gerald J. Gorn and Marvin E. Goldberg

Journal:

Journal of Consumer Research

Year:

1977

Language:

english

File:

PDF, 158 KB

english, 1977

25

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Gorn, Gerald J., Jiang, Yuwei, Johar, Gita Venkataramani

Journal:

Journal of Consumer Research

Year:

2008

Language:

english

File:

PDF, 404 KB

english, 2008

26

Condom embarrassment: coping and consequences for condom use in three countries

Moore, Sarah G., Dahl, Darren W., Gorn, Gerald J., Weinberg, Charles B., Park, Jongwon, Jiang, Yuwei

Journal:

Year:

2008

Language:

english

File:

PDF, 125 KB

english, 2008

27

Misrepresentation in the Consumer Context

Sengupta, Jaideep, Dahl, Darren W., Gorn, Gerald J.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 178 KB

english, 2002

28

Effects of Color As an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi and Darren W. Dahl

Journal:

Management Science

Year:

1997

Language:

english

File:

PDF, 452 KB

english, 1997

29

An Experiment on the Salience of Country-of-Origin in the Era of Global Brands

David K. Tse and Gerald J. Gorn

Journal:

Journal of International Marketing

Year:

1993

Language:

english

File:

PDF, 2.46 MB

english, 1993

30

When Arousal Influences Ad Evaluation and Valence Does Not (And Vice Versa)

Gerald Gorn, Michel Tuan Pham and Leo Yatming Sin

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 742 KB

english, 2001

31

Behavioral Evidence of the Effects of Televised Food Messages on Children

Gerald J. Gorn and Marvin E. Goldberg

Journal:

Journal of Consumer Research

Year:

1982

Language:

english

File:

PDF, 294 KB

english, 1982

32

Misrepresentation in the Consumer Context

Jaideep Sengupta, Darren W. Dahl and Gerald J. Gorn

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 519 KB

english, 2002

33

Ammonothermal Synthesis, Crystal Structure, and Properties of the Ytterbium(II) and Ytterbium(III) Amides and the First Two Rare-Earth-Metal Guanidinates, YbC(NH) 3 and Yb(CN 3 H 4 ) 3

Görne, Arno L., George, Janine, van Leusen, Jan, Dück, Gerald, Jacobs, Philipp, Chogondahalli Muniraju, Naveen Kumar, Dronskowski, Richard

Journal:

Inorganic Chemistry

Year:

2016

Language:

english

File:

PDF, 1.69 MB

english, 2016

34

The Role of Educational Television in Changing the Intergroup Attitudes of Children

Gerald J. Gorn, Marvin E. Goldberg and Rabindra N. Kanungo

Journal:

Child Development

Year:

1976

Language:

english

File:

PDF, 308 KB

english, 1976

35

The Impact of Free and Exaggerated Prices on Perceived Quality of Services

Gerald J. Gorn, David K. Tse and Charles B. Weinberg

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 939 KB

english, 1991

36

Behavioral Evidence of the Effects of Televised Food Messages on Children

Gorn, Gerald J., Goldberg, Marvin E.

Journal:

Journal of Consumer Research

Year:

1982

Language:

english

File:

PDF, 491 KB

english, 1982

37

The evaluation of time-dependent attributes

Swee Hoon Ang, Gerald J. Gorn, Charles B. Weinberg

Journal:

Psychology and Marketing

Year:

1996

Language:

english

File:

PDF, 1.07 MB

english, 1996

38

The impact of free and exaggerated prices on perceived quality of services

Gerald J. Gorn, David K. Tse, Charles B. Weinberg

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 674 KB

english, 1991

39

Increasing the Involvement of Teenage Cigarette Smokers in Antismoking Campaigns

Marvin E. Goldberg, Gerald J. Gorn

Journal:

Journal of Communication

Year:

1982

Language:

english

File:

PDF, 768 KB

english, 1982

40

Editorial

Dipankar Chakravarti, Gerald J. Gorn, Eric J. Johnson

Journal:

Journal of Consumer Psychology

Year:

1995

Language:

english

File:

PDF, 273 KB

english, 1995

41

Music, music videos, and wear out

Marvin E. Goldberg, Amitava Chattopadhyay, Gerald J. Gorn, Jerry Rosenblatt

Journal:

Psychology and Marketing

Year:

1993

Language:

english

File:

PDF, 921 KB

english, 1993

42

The effects of intrinsic and extrinsic rewards in a risk-taking situation

Gerald J Gorn, Marvin E Goldberg

Journal:

Journal of Experimental Social Psychology

Year:

1977

Language:

english

File:

PDF, 465 KB

english, 1977

43

Children's Reactions to Television Advertising: An Experimental Approach

Marvin E. Goldberg and Gerald J. Gorn

Journal:

Journal of Consumer Research

Year:

1974

Language:

english

File:

PDF, 288 KB

english, 1974

44

Evidence-Based Identification of Key Beliefs Explaining Adult Male Circumcision Motivation in Zimbabwe: Targets for Behavior Change Messaging

Montaño, Daniel E., Kasprzyk, Danuta, Hamilton, Deven T., Tshimanga, Mufuta, Gorn, Gerald

Journal:

AIDS and Behavior

Year:

2014

Language:

english

File:

PDF, 354 KB

english, 2014

45

TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?

Marvin E. Goldberg, Gerald J. Gorn and Wendy Gibson

Journal:

Journal of Consumer Research

Year:

1978

Language:

english

File:

PDF, 303 KB

english, 1978

46

The Effects of Commercials for Adult Products on Children

Gerald J. Gorn and Renée Florsheim

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 300 KB

english, 1985

47

The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings

Gerald J. Gorn and Charles B. Weinberg

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 1014 KB

english, 1984

48

Coping with condom embarrassment

Moore, Sarah G., Dahl, Darren W., Gorn, Gerald J., Weinberg, Charles B.

Journal:

Psychology Health & Medicine

Year:

2006

Language:

english

File:

PDF, 216 KB

english, 2006

49

Television's impact on preferences for non‐white playmates: Canadian “Sesame Street” inserts

Goldberg, Marvin E., Gorn, Gerald J.

Journal:

Journal of Broadcasting

Year:

1979

Language:

english

File:

PDF, 332 KB

english, 1979

50

An Experiment in Designing Effective Warning Labels

Gorn, Gerald J., Lavack, Anne M., Pollack, Craig R., Weinberg, Charles B.

Journal:

Health Marketing Quarterly

Year:

1997

Language:

english

File:

PDF, 646 KB

english, 1997