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1

The impact of new product launch strategies on competitive reaction in industrial markets

Marion Debruyne, Rudy Moenaertb, Abbie Griffinc, Susan Hartd, Erik Jan Hultinke, Henry Robben

Journal:

Journal of Product Innovation Management

Year:

2002

File:

PDF, 1.76 MB

2002

2

Scarcity and preference: An experiment on unavailability and product evaluation

Theo M.M. Verhallen, Henry S.J. Robben

Journal:

Journal of Economic Psychology

Year:

1994

Language:

english

File:

PDF, 1.19 MB

english, 1994

3

True positives and false alarms in the detection of tax evasion

Gerrit Antonides, Henry S.J. Robben

Journal:

Journal of Economic Psychology

Year:

1995

Language:

english

File:

PDF, 1.29 MB

english, 1995

4

The effect of new package design on product attention, categorization and evaluation

Jan P.L. Schoormans, Henry S.J. Robben

Journal:

Journal of Economic Psychology

Year:

1997

Language:

english

File:

PDF, 1002 KB

english, 1997

5

In search of generic launch strategies for new products

Erik Jan Hultink, Abbie Griffin, Henry S.J Robben, Susan Hart

Journal:

International Journal of Research in Marketing

Year:

1998

Language:

english

File:

PDF, 117 KB

english, 1998

6

Managing consumers’ product evaluations through direct product experience

Mooy, Sylvia C., Robben, Henry S.J.

Journal:

Journal of Product & Brand Management

Year:

2002

Language:

english

File:

PDF, 147 KB

english, 2002

7

The mediating role of new product development in the link between market orientation and organizational performance

Langerak, Fred, Hultink, Erik Jan, Robben, Henry S. J.

Journal:

Journal of Strategic Marketing

Year:

2007

Language:

english

File:

PDF, 388 KB

english, 2007

8

Industrial New Product Launch Strategies and Product Development Performance

Erik Jan Hultink, Abbie Griffin, Susan Hart, Henry S. J. Robben

Journal:

Journal of Product Innovation Management

Year:

1997

File:

PDF, 2.01 MB

1997

9

Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products

Erik Jan Hultink, Susan Hart, Henry S.J. Robben, Abbie Griffin

Journal:

Journal of Product Innovation Management

Year:

2000

File:

PDF, 2.51 MB

2000

10

Strategic Innovation Decisions: What You Foresee Is Not What You Get

Rudy K. Moenaert, Henry Robben, Michael Antioco, Veroniek De Schamphelaere, Eveline Roks

Journal:

Journal of Product Innovation Management

Year:

2010

Language:

english

File:

PDF, 322 KB

english, 2010

11

Decision frame and opportunity as determinants of tax cheating: An international experimental study

Henry S.J. Robben, Paul Webley, Russell H. Weigel, Karl-Erik Wärneryd, Karyl A. Kinsey, Dick J. Hessing, Francisco Alvira Martin, Henk Elffers, Richard Wahlund, Luk Van Langenhove, Susan B. Long, John

Journal:

Journal of Economic Psychology

Year:

1990

Language:

english

File:

PDF, 1.57 MB

english, 1990

12

Unavailability and the Evaluation of Goods

Theo M. M. Verhallen, Henry S. J. Robben

Journal:

Year:

1995

Language:

english

File:

PDF, 984 KB

english, 1995

13

New consumer product launch: strategies and performance

Hultink, Erik Jan, Hart, Susan J, Robben, Henry S.J., Griffin, Abbie J.

Journal:

Journal of Strategic Marketing

Year:

1999

Language:

english

File:

PDF, 324 KB

english, 1999

14

Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

Alvino, Letizia, Pavone, Luigi, Abhishta, Abhishta, Robben, Henry

Journal:

Frontiers in Neuroscience

Year:

2020

File:

PDF, 1.49 MB

2020

15

On measuring tax evasion

Henk Elffers, Henry S.J. Robben, Dick J. Hessing

Journal:

Journal of Economic Psychology

Year:

1992

Language:

english

File:

PDF, 1.65 MB

english, 1992

16

The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

Fred Langerak, Erik Jan Hultink, Henry S.J. Robben

Journal:

Journal of Product Innovation Management

Year:

2004

Language:

english

File:

PDF, 183 KB

english, 2004

17

Consumer Evaluation of Money as a Gift: A Two-Utility Model and an Empirical Test

Rik Pieters, Henry Robben

Journal:

Year:

1999

Language:

english

File:

PDF, 1.40 MB

english, 1999

18

Launch decisions and new product success: an empirical comparison of consumer and industrial products

Erik Jan Hultink, Susan Hart, Henry S.J Robben, Abbie Griffin

Journal:

Journal of Product Innovation Management

Year:

2000

Language:

english

File:

PDF, 117 KB

english, 2000

19

Individual Reactions to Advertising: Theoretical and Methodological Developments

Poiesz, Theo B. C., Robben, Henry S. J.

Journal:

International Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 2.05 MB

english, 1994

20

Behavioral costs as determinants of cost perception and preference formation for gifts to receive and gifts to give

Henry S.J. Robben, Theo M.M. Verhallen

Journal:

Journal of Economic Psychology

Year:

1994

Language:

english

File:

PDF, 1.23 MB

english, 1994

21

Book reviews

Karl-Erik Wärneryd, Lucia A. Reisch, Henry S. J. Robben

Journal:

Journal of Consumer Policy

Year:

1994

Language:

english

File:

PDF, 999 KB

english, 1994

22

The future of economic psychology

Henry S.J. Robben, Edward A.G. Groenland

Journal:

Journal of Economic Psychology

Year:

1993

Language:

english

File:

PDF, 413 KB

english, 1993

23

Launch Strategy and New Product Performance: An Empirical Examination in The Netherlands

Erik Jan Hultink, Henry S.J. Robben

Journal:

Journal of Product Innovation Management

Year:

1999

File:

PDF, 1.65 MB

1999

24

Retailers' Adoption Decision of New Consumer Durables

Erik Jan Hultink, Jürg M. Thölke, Henry S.J. Robben

Journal:

Journal of Product Innovation Management

Year:

1999

File:

PDF, 1.12 MB

1999

25

The role of predevelopment activities in the relationship between market orientation and performance

Fred Langerak, Erik Jan Hultink, Henry S. J. Robben

Journal:

Year:

2004

Language:

english

File:

PDF, 166 KB

english, 2004

26

Measuring new product success: The difference that time perspective makes

Erik Jan Hultink, Henry S.J. Robben

Journal:

Journal of Product Innovation Management

Year:

1995

Language:

english

File:

PDF, 1.63 MB

english, 1995

27

Launching new product features: a multiple case examination

Jürg M. Thölke, Erik Jan Hultink, Henry S.J. Robben

Journal:

Journal of Product Innovation Management

Year:

2001

Language:

english

File:

PDF, 1.01 MB

english, 2001

28

The impact of new product launch strategies on competitive reaction in industrial markets

Marion Debruyne, Moenaert Rudy, Abbie Griffin, Susan Hart, Erik Jan Hultink, Henry Robben

Journal:

Journal of Product Innovation Management

Year:

2002

Language:

english

File:

PDF, 108 KB

english, 2002

29

Industrial new product launch strategies and product development performance

Erik Jan Hultink, Abbie Griffin, Susan Hart, Henry S.J. Robben

Journal:

Journal of Product Innovation Management

Year:

1997

Language:

english

File:

PDF, 1.71 MB

english, 1997

30

Retailers’ adoption decision of new consumer durables

Erik Jan Hultink, Jürg M Thölke, Henry S.J Robben

Journal:

Journal of Product Innovation Management

Year:

1999

Language:

english

File:

PDF, 68 KB

english, 1999

31

Launch strategy and new product performance: an empirical examination in the netherlands

Erik Jan Hultink, Henry S.J Robben

Journal:

Journal of Product Innovation Management

Year:

1999

Language:

english

File:

PDF, 101 KB

english, 1999

32

Measuring New Product Success: The Difference that Time Perspective Makes

Erik Jan Hultink, Henry S. J. Robben

Journal:

Journal of Product Innovation Management

Year:

1995

File:

PDF, 2.10 MB

1995

33

Co-creating customization: collaborating with customers to deliver individualized value

Loef, Jordi, Pine II, B. Joseph, Robben, Henry

Journal:

Strategy & Leadership

Year:

2017

Language:

english

File:

PDF, 139 KB

english, 2017

34

Stabilization of Crystalline Carotenoids in Carrot Concentrate Powders: Effects of Drying Technology, Carrier Material, and Antioxidants

Haas, Klara, Robben, Paul, Kiesslich, Anke, Volkert, Marcus, Jaeger, Henry

Journal:

Year:

2019

Language:

english

File:

PDF, 3.03 MB

english, 2019