Velitchka D. Kaltcheva: search on Z-Library

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1

Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Hamilton, Mitchell, Kaltcheva, Velitchka D., Rohm, Andrew J.

Journal:

Journal of Interactive Marketing

Year:

2016

Language:

english

File:

PDF, 601 KB

english, 2016

2

A mixed-method approach to examining brand-consumer interactions driven by social media

Rohm, Andrew, D. Kaltcheva, Velitchka, R. Milne, George

Journal:

Journal of Research in Interactive Marketing

Year:

2013

Language:

english

File:

PDF, 233 KB

english, 2013

3

Customers' relational models as determinants of customer engagement value

C. Leventhal, Richard, D. Kaltcheva, Velitchka, Patino, Anthony, V. Laric, Michael, A. Pitta, Dennis, Imparato, Nicholas

Journal:

Journal of Product & Brand Management

Year:

2014

Language:

english

File:

PDF, 99 KB

english, 2014

4

Segmenting the toy industry: a study of pre‐teen Millennials

Pitta, Dennis, Patino, Anthony, Kaltcheva, Velitchka D., Lingelbach, David, Pitta, Dennis A.

Journal:

Journal of Consumer Marketing

Year:

2012

Language:

english

File:

PDF, 227 KB

english, 2012

5

When Should a Retailer Create an Exciting Store Environment?

Kaltcheva, Velitchka D., Weitz, Barton A.

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 106 KB

english, 2006

6

How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences

Patino, Anthony, D. Kaltcheva, Velitchka, Pitta, Dennis, Sriram, Ven, D. Winsor, Robert

Journal:

Journal of Consumer Marketing

Year:

2014

Language:

english

File:

PDF, 367 KB

english, 2014

7

When Should a Retailer Create an Exciting Store Environment?

Velitchka D. Kaltcheva and Barton A. Weitz

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 1.91 MB

english, 2006

8

Impact of retail environment extraordinariness on customer self-concept

Velitchka D. Kaltcheva, Anthony Patino, Jean-Charles Chebat

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 237 KB

english, 2011

9

Do customer relationships mitigate or amplify failure responses?

Kaltcheva, Velitchka D., Winsor, Robert D., Parasuraman, A.

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 384 KB

english, 2013

10

When Should a Retailer Create an Exciting Store Environment?

Kaltcheva, Velitchka D., Weitz, Barton A.

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 119 KB

english, 2006

11

The appeal of Reality Television For Teen and Pre-Teen Audiences

Patino, Anthony, Kaltcheva, Velitchka D., Smith, Michael F.

Journal:

Journal of Advertising Research

Year:

2011

Language:

english

File:

PDF, 180 KB

english, 2011

12

Personality-Relatedness and Reciprocity framework for analyzing retailer–consumer interactions

Velitchka D. Kaltcheva, A. Parasuraman

Journal:

Journal of Business Research

Year:

2009

Language:

english

File:

PDF, 231 KB

english, 2009

13

Impact of promotions on shopper price comparisons

Kaltcheva, Velitchka D., Winsor, Robert D., Patino, Anthony, Shapiro, Stewart

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 998 KB

english, 2013

14

Front-of-package product labels: influences of varying nutritional food labels on parental decisions

Bui, My, D. Kaltcheva, Velitchka, Patino, Anthony, C. Leventhal, Richard

Journal:

Journal of Product & Brand Management

Year:

2013

Language:

english

File:

PDF, 384 KB

english, 2013

15

Adolescent Motivations for Reality Television Viewing: An Exploratory Study

Anthony Patino, Velitchka D. Kaltcheva, Michael F. Smith

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 473 KB

english, 2012

16

The Impact of Customers' Relational Models on Price-Based Defection

Kaltcheva, Velitchka D., Winsor, Robert D., Parasuraman, A.

Journal:

The Journal of Marketing Theory and Practice

Year:

2010

Language:

english

File:

PDF, 278 KB

english, 2010

17

Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching

Maddox, Lynda, Patino, Anthony, Kaltcheva, Velitchka D., Pitta, Dennis A.

Journal:

Journal of Advertising Education

Year:

2018

Language:

english

File:

PDF, 143 KB

english, 2018