Aaker, David: search on Z-Library

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1

Consumer Evaluations of Brand Extensions

David A. Aaker and Kevin Lane Keller

Journal:

Journal of Marketing

Year:

1990

Language:

english

File:

PDF, 503 KB

english, 1990

2

The Value of Brand Equity

Aaker, David A.

Journal:

Journal of Business Strategy

Year:

1992

Language:

english

File:

PDF, 459 KB

english, 1992

3

A Guide to Consumerism

George S. Day and David A. Aaker

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.62 MB

english, 1970

4

The Brand Relationship Spectrum

Aaker, David A., Joachimsthaler, Erich

Journal:

California Management Review

Year:

2000

Language:

english

File:

PDF, 1.15 MB

english, 2000

5

A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior.

Aaker, David A., Day, George S.

Journal:

Journal of Applied Psychology

Year:

1974

Language:

english

File:

PDF, 538 KB

english, 1974

6

What are Your Signature Stories?

Aaker, David, Aaker, Jennifer L.

Journal:

California Management Review

Year:

2016

Language:

english

File:

PDF, 2.26 MB

english, 2016

7

Positioning your product

David A. Aaker, J.Gary Shansby

Journal:

Business Horizons

Year:

1982

Language:

english

File:

PDF, 701 KB

english, 1982

8

Leveraging the Corporate Brand

Aaker, David A.

Journal:

California Management Review

Year:

2004

Language:

english

File:

PDF, 960 KB

english, 2004

9

Managing Assets and Skills: The Key To a Sustainable Competitive Advantage

Journal:

California Management Review

Year:

1989

Language:

english

File:

PDF, 1.45 MB

english, 1989

10

The Strategic Role of Product Quality

Robert Jacobson and David A. Aaker

Journal:

Journal of Marketing

Year:

1987

Language:

english

File:

PDF, 530 KB

english, 1987

11

Strategy over the business cycle

Briance Mascarenhas, David A. Aaker

Journal:

Strategic Management Journal

Year:

1989

Language:

english

File:

PDF, 849 KB

english, 1989

12

The Value Relevance of Brand Attitude in High-Technology Markets

Aaker, David A., Jacobson, Robert

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 84 KB

english, 2001

13

Managing the most important assets: Brand equity

Aaker, David A.

Journal:

Strategy & Leadership

Year:

1992

Language:

english

File:

PDF, 250 KB

english, 1992

14

Misconceptions about brands

Aaker, David A.

Journal:

Journal of Brand Management

Year:

1996

Language:

english

File:

PDF, 285 KB

english, 1996

15

The Effects of Sequential Introduction of Brand Extensions

Kevin Lane Keller and David A. Aaker

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 3.33 MB

english, 1992

16

Marketing in a Silo World: The New CMO Challenge

Journal:

California Management Review

Year:

2008

Language:

english

File:

PDF, 1.42 MB

english, 2008

17

Marketing challenges in the next decade

Journal:

Journal of Brand Management

Year:

2010

Language:

english

File:

PDF, 44 KB

english, 2010

18

Is Market Share All That It's Cracked up to Be?

Robert Jacobson and David A. Aaker

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 456 KB

english, 1985

19

Leading through Innovation || Innovation: Brand It or Lose It

Journal:

California Management Review

Year:

2007

Language:

english

File:

PDF, 202 KB

english, 2007

20

Using Buyer Behavior Models to Improve Marketing Decisions

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.20 MB

english, 1970

21

Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands

David A. Aaker, James M. Carman and Robert Jacobson

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 420 KB

english, 1982

22

Interactive Marketing Models

David A. Aaker and Charles B. Weinberg

Journal:

Journal of Marketing

Year:

1975

Language:

english

File:

PDF, 1.53 MB

english, 1975

23

Win the Brand Relevance Battle and then Build Competitor Barriers

Journal:

California Management Review

Year:

2012

Language:

english

File:

PDF, 334 KB

english, 2012

24

The Financial Information Content of Perceived Quality

Aaker, David A., Jacobson, Robert

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 1.35 MB

english, 1994

25

ADMOD: An Advertising Decision Model

Journal:

Journal of Marketing Research

Year:

1975

Language:

english

File:

PDF, 347 KB

english, 1975

26

Causes of Irritation in Advertising

David A. Aaker and Donald E. Bruzzone

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 433 KB

english, 1985

27

Unit Pricing Ten Years Later: A Replication

David A. Aaker and Gary T. Ford

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 932 KB

english, 1983

28

Resisting temptations to change a brand position/execution: The power of consistency over time

Aaker, David A.

Journal:

Journal of Brand Management

Year:

1996

Language:

english

File:

PDF, 588 KB

english, 1996

29

A Measure of Brand Acceptance

Aaker, David A.

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 1.42 MB

english, 1972

30

Is Life-Style Research Limited in its Usefulness to Japanese Advertisers?

Aaker, David A., Fuse, Yasuyoshi, Reynolds, Fred D.

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.10 MB

english, 1982

31

Composite Dependent Variables and the Market Share Effect

Jacobson, Robert, Aaker, David A.

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 315 KB

english, 1993

32

A New Method for Evaluating Stochastic Models of Brand Choice

Journal:

Journal of Marketing Research

Year:

1970

Language:

english

File:

PDF, 1.02 MB

english, 1970

33

On Using Response Latency to Measure Preference

David A. Aaker, Richard P. Bagozzi, James M. Carman and James M. MacLachlan

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 1.25 MB

english, 1980

34

A Normative Model of Consumer Information Processing

Hagerty, Michael R., Aaker, David A.

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 504 KB

english, 1984

35

How To Select A Business Strategy

Journal:

California Management Review

Year:

1984

Language:

english

File:

PDF, 554 KB

english, 1984

36

Organizing a Strategic Information Scanning System

Journal:

California Management Review

Year:

1983

Language:

english

File:

PDF, 452 KB

english, 1983

37

The Effects of Sequential Introduction of Brand Extensions

Keller, Kevin Lane, Aaker, David A.

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 2.05 MB

english, 1992

38

Implementing the concept of transformational advertising

David A. Aaker, Douglas M. Stayman

Journal:

Psychology and Marketing

Year:

1992

Language:

english

File:

PDF, 1.05 MB

english, 1992

39

The Financial Information Content of Perceived Quality

Aaker, David A., Jacobson, Robert

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 503 KB

english, 1994

40

Unobservable Variables in Structural Equation Models with an Application in Industrial Selling

Aaker, David A., Bagozzi, Richard P.

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 2.11 MB

english, 1979

41

Modeling Store Choice Behavior

David A. Aaker and J. Morgan Jones

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 1.03 MB

english, 1971

42

Unit Pricing Ten Years Later: A Replication

Aaker, David A., Ford, Gary T.

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 778 KB

english, 1983

43

Interpreting cross-cultural replications of brand extension research

David A. Aaker, Kevin Lane Keller

Journal:

International Journal of Research in Marketing

Year:

1993

Language:

english

File:

PDF, 493 KB

english, 1993

44

The sophistication of ‘naive’ modeling

David A. Aaker, Robert Jacobson

Journal:

International Journal of Forecasting

Year:

1987

Language:

english

File:

PDF, 283 KB

english, 1987

45

THE NEED FOR STRATEGIC FLEXIBILITY

Aaker, David A., Mascarenhas, Briance

Journal:

Journal of Business Strategy

Year:

1984

Language:

english

File:

PDF, 777 KB

english, 1984

46

Composite Dependent Variables and the Market Share Effect

Robert Jacobson and David A. Aaker

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 168 KB

english, 1993

47

Application Series || The New-Trier Stochastic Model of Brand Choice

Journal:

Management Science

Year:

1971

Language:

english

File:

PDF, 690 KB

english, 1971

48

Toward a Normative Model of Promotional Decision Making

Aaker, David A.

Journal:

Management Science

Year:

1973

Language:

english

File:

PDF, 730 KB

english, 1973

49

On Experimental Design: One in Historical and One in Critical Perspective

Review by: David A. Aaker

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 516 KB

english, 1971

50

Comments on Ralph Day's JMR Editorship—1969 to 1972

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 38 KB

english, 2014

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