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1

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

Šerić, Maja, Gil-Saura, Irene, Ruiz-Molina, María Eugenia

Journal:

International Journal of Hospitality Management

Year:

2014

Language:

english

File:

PDF, 935 KB

english, 2014

2

Information and communication technology in retailing: A cross-industry comparison

Irene Gil-Saura, Gloria Berenguer-Contrí, María-Eugenia Ruiz-Molina

Journal:

Journal of Retailing and Consumer Services

Year:

2009

Language:

english

File:

PDF, 184 KB

english, 2009

3

Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona, Gil-Saura, Irene, Šerić, Maja, Ruiz Molina, Maria Eugenia

Journal:

Journal of Brand Management

Year:

2019

Language:

english

File:

PDF, 743 KB

english, 2019

4

Logistics service quality and buyer–customer relationships: the moderating role of technology in B2B and B2C contexts

Gil-Saura, Irene, Ruiz-Molina, Maria Eugenia

Journal:

Service Industries Journal

Year:

2011

Language:

english

File:

PDF, 144 KB

english, 2011

5

Insights on integrated marketing communications: implementation and impact in hotel companies

Šeric, Maja, Gil-Saura, Irene, Ozretić-Došen, Đurđana

Journal:

International Journal of Contemporary Hospitality Management

Year:

2015

Language:

english

File:

PDF, 231 KB

english, 2015

6

Social media communications and festival brand equity: Millennials vs Centennials

Llopis-Amorós, Maria-Pilar, Gil-Saura, Irene, Ruiz-Molina, María Eugenia, Fuentes-Blasco, Maria

Journal:

Journal of Hospitality and Tourism Management

Year:

2019

Language:

english

File:

PDF, 539 KB

english, 2019

7

Purchase intention and purchase behavior online: A cross-cultural approach

PeÃ±a-GarcÃa, Nathalie, Gil-Saura, Irene, RodrÃguez-Orejuela, Augusto, Siqueira-Junior, JosÃ© Ribamar

Journal:

Year:

2020

File:

PDF, 423 KB

2020

8

A multiblock PLS-based algorithm applied to a causal model in marketing

David Servera-Francés, Francisco Arteaga-Moreno, Irene Gil-Saura, Martina G. Gallarza

Journal:

Applied Stochastic Models in Business and Industry

Year:

2012

Language:

english

File:

PDF, 439 KB

english, 2012

9

Modelling value co-creation in triadic B2B industrial relationships

Sales-VivÃ³, Vicente, Gil-Saura, Irene, Gallarza, Martina

Journal:

Marketing Intelligence & Planning

Year:

2020

File:

PDF, 336 KB

2020

10

The value of value: Further excursions on the meaning and role of customer value

Martina G. Gallarza, Irene Gil-Saura, Morris B. Holbrook

Journal:

Journal of Consumer Behaviour

Year:

2011

Language:

english

File:

PDF, 1.12 MB

english, 2011

11

Relational Benefits, Value, and Satisfaction in the Relationships Between Service Companies

Ruiz-Molina, María-Eugenia, Gil-Saura, Irene, Moliner-Velázquez, Beatriz

Journal:

Journal of Relationship Marketing

Year:

2015

Language:

english

File:

PDF, 150 KB

english, 2015

12

Perceived value, customer attitude and loyalty in retailing

Ruiz-Molina, María-Eugenia, Gil-Saura, Irene

Journal:

Journal of Retail & Leisure Property

Year:

2008

Language:

english

File:

PDF, 115 KB

english, 2008

13

Managers’ Perceptions of Delivered Value in the Hospitality Industry

Gallarza, Martina G., Arteaga, Francisco, Gil-Saura, Irene

Journal:

Journal of Hospitality Marketing & Management

Year:

2015

Language:

english

File:

PDF, 655 KB

english, 2015

14

Customer-based brand equity building: Empirical evidence from Croatian upscale hotels

Seric, M., Gil-Saura, I., Mikulic, J.

Journal:

Journal Of Vacation Marketing

Year:

2016

Language:

english

File:

PDF, 203 KB

english, 2016

15

Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and luxury hotels

Šerić, Maja, Gil-Saura, Irene

Journal:

Journal of Retail & Leisure Property

Year:

2011

Language:

english

File:

PDF, 127 KB

english, 2011

16

Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

Šerić, Maja, Mikulić, Josip, Gil-Saura, Irene

Journal:

Current Issues in Tourism

Year:

2016

Language:

english

File:

PDF, 499 KB

english, 2016

17

Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

Gallarza-Granizo, Martina G., Gil-Saura, Irene, Ruiz-Molina, María-Eugenia

Journal:

Journal of Relationship Marketing

Year:

2016

Language:

english

File:

PDF, 627 KB

english, 2016

18

The causal relationship between store equity and loyalty: Testing two alternative models in retailing

Gil-Saura, Irene, Šerić, Maja, Ruiz-Molina, María Eugenia, Berenguer-Contrí, Gloria

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 333 KB

english, 2017

19

A multidimensional service-value scale based on Holbrook’s typology of customer value: bridging the gap between the concept and its measurement

Gallarza, Martina, Arteaga, Francisco, Del Chiappa, Giacomo, Gil-Saura, Irene, Holbrook, Morris, Kandampully, Jay, Kandampully, Jay

Journal:

Journal of Service Management

Year:

2017

Language:

english

File:

PDF, 900 KB

english, 2017

20

Development and validation of a formative scale of technological advancement in hotels from the guest perspective

Ruiz-Molina, Maria-Eugenia, Servera-Francés, David, Arteaga-Moreno, Francisco, Gil-Saura, Irene

Journal:

Journal of Hospitality and Tourism Technology

Year:

2018

Language:

english

File:

PDF, 324 KB

english, 2018

21

Emoción y razón: El efecto moderador del género en el comportamiento de compra online

Peña-García, Nathalie, Gil-Saura, Irene, Rodríguez-Orejuela, Augusto

Journal:

Revista Innovar Journal

Year:

2018

File:

PDF, 2.15 MB

2018

22

The Role of Marketing Communications in Generating Brand Equity for an Event

Llopis-Amorós, Maria-Pilar, Gil-Saura, Irene, Molina, María Eugenia Ruiz

Journal:

Event Management

Year:

2018

Language:

english

File:

PDF, 220 KB

english, 2018

23

How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing

MarÃn-GarcÃa, Antonio, Gil-Saura, Irene, RuÃz-Molina, M. Eugenia

Journal:

Journal of Product & Brand Management

Year:

2019

File:

PDF, 347 KB

2019

24

Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?

Å eriÄ, Maja, Gil-Saura, Irene

Journal:

International Journal of Contemporary Hospitality Management

Year:

2019

File:

PDF, 599 KB

2019

25

Antecedents and consequences of logistics value: And empirical investigation in the Spanish market

Irene Gil-Saura, David Servera-Francés, Maria Fuentes-Blasco

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 399 KB

english, 2010

26

Retail Customer Segmentation Based on Relational Benefits

Gil-Saura, Irene, Ruiz-Molina, Maria Eugenia

Journal:

Journal of Relationship Marketing

Year:

2009

Language:

english

File:

PDF, 115 KB

english, 2009

27

The value of volunteering in special events: A longitudinal study

Gallarza, Martina G., Arteaga, Francisco, Gil-Saura, Irene

Journal:

Annals of Tourism Research

Year:

2013

Language:

english

File:

PDF, 234 KB

english, 2013

28

ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions

Šerić, Maja, Gil-Saura, Irene

Journal:

Journal of Hospitality Marketing & Management

Year:

2012

Language:

english

File:

PDF, 268 KB

english, 2012

29

Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation

Šerić, Maja, Gil-Saura, Irene, Mollá-Descals, Alejandro

Journal:

Journal of Relationship Marketing

Year:

2013

Language:

english

File:

PDF, 261 KB

english, 2013

30

Retail brand equity: a model based on its dimensions and effects

Gil-Saura, Irene, Ruiz-Molina, María Eugenia, Michel, Geraldine, Corraliza-Zapata, Amparo

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2013

Language:

english

File:

PDF, 314 KB

english, 2013

31

Information and Communication Technology as a Differentiation Tool in Restaurants

Ruiz-Molina, María-Eugenia, Gil-Saura, Irene, Berenguer-Contrí, Gloria

Journal:

Journal of Foodservice Business Research

Year:

2014

Language:

english

File:

PDF, 185 KB

english, 2014

32

From retail innovation and image to loyalty: moderating effects of product type

Moliner-Velázquez, Beatriz, Fuentes-Blasco, Maria, Servera-Francés, David, Gil-Saura, Irene

Journal:

Service Business

Year:

2018

Language:

english

File:

PDF, 1.06 MB

english, 2018

33

A review of value drivers in service settings

Ruiz-Molina, Maria-Eugenia, Gallarza, Martina, Gil-Saura, Irene

Journal:

Journal of Services Marketing

Year:

2018

Language:

english

File:

PDF, 474 KB

english, 2018

34

Does technology make a difference? Evidence from Spanish hotels

Maria-Eugenia Ruiz-Molina, Irene Gil-Saura, Beatriz Moliner-Velázquez

Journal:

Service Business

Year:

2011

Language:

english

File:

PDF, 212 KB

english, 2011

35

Effect of customer heterogeneity on the relationship satisfaction–loyalty

Fuentes-Blasco, M., Moliner-Velázquez, B., Gil-Saura, I.

Journal:

Revista Española de Investigación en Marketing ESIC

Year:

2014

Language:

english

File:

PDF, 1.01 MB

english, 2014

36

Instruments for Wine Promotion in Upscale Restaurants

Ruiz-Molina, María Eugenia, Gil-Saura, Irene, Berenguer-Contrí, Gloria

Journal:

Journal of Foodservice Business Research

Year:

2010

Language:

english

File:

PDF, 135 KB

english, 2010

37

Relationship and Market Conditions: Outcomes in Marketing Channels

Ruiz-Molina, Maria-Eugenia, Gil-Saura, Irene

Journal:

Journal of Business-to-Business Marketing

Year:

2012

Language:

english

File:

PDF, 187 KB

english, 2012

38

Value antecedents in relationship between tourism companies

Moliner-Velazquez, Beatriz, Fuentes-Blasco, María, Gil-Saura, Irene

Journal:

Journal of Business & Industrial Marketing

Year:

2014

Language:

english

File:

PDF, 392 KB

english, 2014

39

Value dimensions in consumers’ experience: Combining the intra- and inter-variable approaches in the hospitality sector

Gallarza, Martina G., Arteaga, Francisco, Del Chiappa, Giacomo, Gil-Saura, Irene

Journal:

International Journal of Hospitality Management

Year:

2015

Language:

english

File:

PDF, 901 KB

english, 2015

40

Automation of Warehouse Management and Assortment in the Distribution of Durable Goods: An Analysis for the Ceramics and Building Supplies Industry in Spain

Mollá-Descals, Alejandro, Gil-Saura, Irene, Ruiz-Molina, María-Eugenia

Journal:

Journal of Marketing Channels

Year:

2009

Language:

english

File:

PDF, 94 KB

english, 2009

41

Dimensionalidad del servicio universitario: una aproximación desde un enfoque de marketing

García-Sanchis, Margarita, Gil-Saura, Irene, Berenguer-Contrí, Gloria

Journal:

Revista Iberoamericana de Educación Superior

Year:

2015

File:

PDF, 1.52 MB

2015

42

The use of ICT in established and emerging tourist destinations: a comparative analysis in hotels

Eugenia Ruiz-Molina, Maria, Gil-Saura, Irene, Šerić, Maja

Journal:

Journal of Hospitality and Tourism Technology

Year:

2013

Language:

english

File:

PDF, 251 KB

english, 2013

43

Retail IT and customer loyalty: The moderating role of customer age

Gil-Saura, Irene, Ruiz-Molina, Maria-Eugenia, Calderón-García, Haydée

Journal:

Journal of Retail & Leisure Property

Year:

2010

Language:

english

File:

PDF, 150 KB

english, 2010

44

ANALYZING HETEROGENEITY ON THE VALUE, SATISFACTION, WORD-OF- MOUTH RELATIONSHIP IN RETAILING

Fuentes Blasco, María, MOLINER-VELAZQUEZ, BEATRIZ, GIL-SAURA, IRENE, Murphy, PatrickJ., Floh, Arne

Journal:

Management Decision

Year:

2017

Language:

english

File:

PDF, 427 KB

english, 2017

45

Exploring Relationship Variables and ICT Use in Industrial Segmentation

Fuentes Blasco, María, MOLINER-VELAZQUEZ, BEATRIZ, GIL-SAURA, IRENE, Murphy, PatrickJ., Bruce, Kyle

Journal:

Management Decision

Year:

2017

Language:

english

File:

PDF, 347 KB

english, 2017

46

Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing

Fuentes Blasco, María, Moliner-Velázquez, Beatriz, Servera-Francés, David, Gil-Saura, Irene, Guzman, Francisco

Journal:

Journal of Product & Brand Management

Year:

2017

Language:

english

File:

PDF, 794 KB

english, 2017

47

Axes of relationship value between manufacturers and retailers

Ruiz-Martinez, Alfonso, Gil-Saura, Irene, Frasquet, Marta

Journal:

Management Decision

Year:

2018

Language:

english

File:

PDF, 374 KB

english, 2018

48

How to measure B2B relationship value to increase satisfaction and loyalty

Ruiz-MartÃnez, Alfonso, Frasquet, Marta, Gil-Saura, Irene

Journal:

Journal of Business & Industrial Marketing

Year:

2019

File:

PDF, 408 KB

2019

49

Design orientation in new product development and its measurement

CantÃ³, MÃ³nica, Frasquet, Marta, Irene, Gil-Saura

Journal:

European Journal of Innovation Management

Year:

2019

File:

PDF, 238 KB

2019

50

Determinants of behavioral intentions towards a professional certification scheme at European level

Ruiz-Molina, Maria-Eugenia, Gil-Saura, Irene, Berenguer-Contri, Gloria, Auch, Christoph

Journal:

European Journal of Training and Development

Year:

2019

File:

PDF, 337 KB

2019