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51

The Brand Positivity Effect: When Evaluation Confers Preference

Posavac, Steven S., Sanbonmatsu, David M., Kardes, Frank R., Fitzsimons, Gavan J.

Journal:

Journal of Consumer Research

Year:

2004

Language:

english

File:

PDF, 119 KB

english, 2004

52

How Naive Theories Drive Opposing Inferences from the Same Information

Hélène Deval, Susan P. Mantel, Frank R. Kardes, and Steven S. Posavac

Journal:

Journal of Consumer Research

Year:

2013

Language:

english

File:

PDF, 452 KB

english, 2013

53

The self-control consequences of political ideology

Clarkson, Joshua J., Chambers, John R., Hirt, Edward R., Otto, Ashley S., Kardes, Frank R., Leone, Christopher

Journal:

Proceedings of the National Academy of Sciences

Year:

2015

Language:

english

File:

PDF, 628 KB

english, 2015

54

Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed

Frank R. Kardes, David M. Sanbonmatsu, Maria L. Cronley and David C. Houghton

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 499 KB

english, 2002

55

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Frank R. Kardes, Steven S. Posavac and Maria L. Cronley

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 957 KB

english, 2004

56

Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations

Shi Zhang, Frank R. Kardes and Maria L. Cronley

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 448 KB

english, 2002

57

Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion

Frank R. Kardes

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 409 KB

english, 1988

58

Construal-level mind-sets and the perceived validity of marketing claims

Scott Wright, Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C.-Y. Peter Chiu and Frank R. Kardes

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 854 KB

english, 2012

59

Approach and avoidance motivations in online auctions

Sivadas, Eugene, Kim, John, Holmes, Terence L., Kardes, Frank R.

Journal:

International Journal of Internet Marketing and Advertising

Year:

2006

Language:

english

File:

PDF, 475 KB

english, 2006

60

Competitive Decision Making || Market Share Overestimation and the Noncomplementarity Effect

David C. Houghton and Frank R. Kardes

Journal:

Marketing Letters

Year:

1998

Language:

english

File:

PDF, 657 KB

english, 1998

61

Blissful Insularity: When Brands Are Judged in Isolation from Competitors

Steven S. Posavac, Frank R. Kardes, David M. Sanbonmatsu and Gavan J. Fitzsimons

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.00 MB

english, 2005

62

Correction Processes in Consumer Choice

David C. Houghton, Frank R. Kardes, Anne Mathieu and Itamar Simonson

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 546 KB

english, 1999

63

Choice Modeling || Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons, J. Wesley Hutchinson, Patti Williams, Joseph W. Alba, Tanya L. Chartrand, Joel Huber, Frank R. Kardes, Geeta Menon, Priya Raghubir, J. Edward Russo, Baba Shiv and Nader T. Tavasso

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 970 KB

english, 2002

64

Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations

Zhang, Shi, Kardes, Frank R., Cronley, Maria L.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 948 KB

english, 2002

65

Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed

Kardes, Frank R., Sanbonmatsu, David M., Cronley, Maria L., Houghton, David C.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 1019 KB

english, 2002

66

Decision sidestepping: How the motivation for closure prompts individuals to bypass decision making.

Otto, Ashley S., Clarkson, Joshua J., Kardes, Frank R.

Journal:

Journal of Personality and Social Psychology

Year:

2016

Language:

english

File:

PDF, 1.24 MB

english, 2016

67

Metaphorical communication, self-presentation, and consumer inference in service encounters

Sundar, Aparna, Dinsmore, John B., Paik, Sung-Hee Wendy, Kardes, Frank R.

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 490 KB

english, 2017

68

Circumventing resistance to novel information: Piquing curiosity through strategic information revelation

Wright, Scott A., Clarkson, Joshua J., Kardes, Frank R.

Journal:

Journal of Experimental Social Psychology

Year:

2018

Language:

english

File:

PDF, 308 KB

english, 2018

69

Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

Kardes, Frank R., Kalyanaram, Gurumurthy

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 1.76 MB

english, 1992

70

The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change

Pfeiffer, Bruce E., Deval, Hélène, Silvera, David H., Cronley, Maria L., Kardes, Frank R.

Journal:

Marketing Letters

Year:

2019

Language:

english

File:

PDF, 441 KB

english, 2019

71

An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning

Kim, John, Allen, Chris T., Kardes, Frank R.

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 1.47 MB

english, 1996

72

Exploring the boundaries of the framing effect: The moderating roles of disparate expected values and perceived costs of judgmental errors

James J. Kellaris, Frank R. Kardes, Theresa Dinovo

Journal:

Marketing Letters

Year:

1995

Language:

english

File:

PDF, 501 KB

english, 1995

73

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Steven S. Posavac, Frank R. Kardes, David M. Sanbonmatsu, Gavan J. Fitzsimons

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 153 KB

english, 2005

74

Construal-level mind-sets and the perceived validity of marketing claims

Scott Wright, Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C.-Y. Peter Chiu, Frank R. Kardes

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 170 KB

english, 2012

75

Multiple Deescalating Requests, Statistical Information, and Compliance: A Field Experiment

James M. Comer, Frank R. Kardes, Amy K. Sullivan

Journal:

Journal of Applied Social Psychology

Year:

1992

Language:

english

File:

PDF, 474 KB

english, 1992

76

The Role of Omission Neglect in Response to Non-Gains and Non-Losses in Gasoline Price Fluctuations

Jennifer Bechkoff, Vijaykumar Krishnan, Mihai Niculescu, Mary Lou Kohne, Robert W. Palmatier, Frank R. Kardes

Journal:

Journal of Applied Social Psychology

Year:

2009

Language:

english

File:

PDF, 67 KB

english, 2009

77

Selective hypothesis testing

David M. Sanbonmatsu, Steven S. Posavac, Frank R. Kardes, Susan P. Mantel

Journal:

Psychonomic Bulletin & Review

Year:

1998

Language:

english

File:

PDF, 3.12 MB

english, 1998

78

Correction Processes in Consumer Choice

DAVID C. Houghton, Frank R. Kardes, Anne Mathieu, Itamar Simonson

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 69 KB

english, 1999

79

Contextual Influences on Judgment Based on Limited Information

David M. Sanbonmatsu, Frank R. Kardes, Steven S. Posavac, David C. Houghton

Journal:

Organizational Behavior and Human Decision Processes

Year:

1997

Language:

english

File:

PDF, 145 KB

english, 1997

80

The role of attribute knowledge and overall evaluations in comparative judgment

David M Sanbonmatsu, Frank R Kardes, Bryan D Gibson

Journal:

Organizational Behavior and Human Decision Processes

Year:

1991

Language:

english

File:

PDF, 1.08 MB

english, 1991

81

The role of prior knowledge and missing information in multiattribute evaluation

David M Sanbonmatsu, Frank R Kardes, Paul M Herr

Journal:

Organizational Behavior and Human Decision Processes

Year:

1992

Language:

english

File:

PDF, 1.03 MB

english, 1992

82

Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote

Steven S. Posavac, Frank R. Kardes, J. Joško Brakus

Journal:

Organizational Behavior and Human Decision Processes

Year:

2010

Language:

english

File:

PDF, 234 KB

english, 2010

83

Information Patterns, Attribution and Attraction

Charles E. Kimble and Frank R. Kardes

Journal:

Social Psychology Quarterly

Year:

1987

Language:

english

File:

PDF, 895 KB

english, 1987

84

The Role of Direction of Comparison, Attribute‐Based Processing, and Attitude‐Based Processing in Consumer Preference

Mantel, Susan Powell, Kardes, Frank R.

Journal:

Journal of Consumer Research

Year:

1999

Language:

english

File:

PDF, 286 KB

english, 1999

85

Effects of Construal Level on Omission Detection and Multiattribute Evaluation

Pfeiffer, Bruce E., Deval, Hélène, Kardes, Frank R., Ewing, Douglas R., Han, Xiaoqi, Cronley, Maria L.

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 427 KB

english, 2014

86

Whither the alternatives: Determinants and consequences of selective versus comparative judgemental processing

Sanbonmatsu, David M., Vanous, Sam, Hook, Christine, Posavac, Steven S., Kardes, Frank R.

Journal:

Thinking & Reasoning

Year:

2011

Language:

english

File:

PDF, 134 KB

english, 2011

87

The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations

Sanbonmatsu, David M., Mazur, Dominika, Pfeiffer, Bruce E., Kardes, Frank R., Posavac, Steven S.

Journal:

Basic and Applied Social Psychology

Year:

2012

Language:

english

File:

PDF, 235 KB

english, 2012

88

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Herr, Paul M., Kardes, Frank R., Kim, John

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 690 KB

english, 1991

89

Effects of Initial Product Judgments on Subsequent Memory-Based Judgments

Kardes, Frank R.

Journal:

Journal of Consumer Research

Year:

1986

Language:

english

File:

PDF, 357 KB

english, 1986

90

The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption

Sundar, Aparna, Kardes, Frank R.

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 428 KB

english, 2015

91

Remembering less and inferring more: Effects of time of judgment on inferences about unknown attributes.

Sanbonmatsu, David M., Kardes, Frank R., Sansone, Carol

Journal:

Journal of Personality and Social Psychology

Year:

1991

Language:

english

File:

PDF, 1.13 MB

english, 1991

92

Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage

Frank R. Kardes, Gurumurthy Kalyanaram, Murali Chandrashekaran and Ronald J. Dornoff

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 637 KB

english, 1993

93

Effects of Initial Product Judgments on Subsequent Memory-Based Judgments

Frank R. Kardes

Journal:

Journal of Consumer Research

Year:

1986

Language:

english

File:

PDF, 572 KB

english, 1986

94

Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage

Kardes, Frank R., Kalyanaram, Gurumurthy, Chandrashekaran, Murali, Dornoff, Ronald J.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 1.01 MB

english, 1993

95

The Effects of Physiological Arousal on Information Processing and Persuasion

Sanbonmatsu, David M., Kardes, Frank R.

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 566 KB

english, 1988

96

Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion

Kardes, Frank R.

Journal:

Journal of Consumer Research

Year:

1988

Language:

english

File:

PDF, 747 KB

english, 1988

97

The Median Split: Robust, Refined, and Revived

Iacobucci, Dawn, Posavac, Steven S., Kardes, Frank R., Schneider, Matthew, Popovich, Deidre L.

Journal:

SSRN Electronic Journal

Year:

2015

Language:

english

File:

PDF, 327 KB

english, 2015

98

Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Iacobucci, Dawn, Posavac, Steven S., Kardes, Frank R., Schneider, Matthew, Popovich, Deidre L.

Journal:

SSRN Electronic Journal

Year:

2015

Language:

english

File:

PDF, 728 KB

english, 2015

99

Handbook of Consumer Psychology || Consumer Inference

Kardes, Frank R.

Year:

2014

Language:

english

File:

PDF, 1.10 MB

english, 2014

100

Technical nomenclature, everyday language, and consumer inference

Wu, Ruomeng, Shah, Esta D., Kardes, Frank R., Wyer, Robert S.

Journal:

Marketing Letters

Year:

2019

File:

PDF, 353 KB

2019

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