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51

Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories

Murgolo-Poore, Marie E., Pitt, Leyland F., Berthon, Pierre R., Ewing, Michael T.

Journal:

Journal of Marketing Management

Year:

2002

Language:

english

File:

PDF, 226 KB

english, 2002

52

Factors Affecting the Adoption of the Internet in the Public Sector

Napoli, Julie, Ewing, Michael T., Pitt, Leyland F.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2000

Language:

english

File:

PDF, 69 KB

english, 2000

53

Changing change management: The intranet as catalyst

Pitt, Leyland, Murgolo-Poore, Marie, Dix, Stephen

Journal:

Journal of Change Management

Year:

2001

Language:

english

File:

PDF, 201 KB

english, 2001

54

Managing information sharing in online communities and marketplaces

Boon, Edward, Pitt, Leyland, Salehi-Sangari, Esmail

Journal:

Business Horizons

Year:

2015

Language:

english

File:

PDF, 194 KB

english, 2015

55

Pharmaceutical Promotion Tools — Their Relative Importance

Pitt, Leyland, Nel, Deon

Journal:

European Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 356 KB

english, 1988

56

Consumer-generated content and source effects in financial services advertising: An experimental study

Steyn, Peter, Wallström, Åsa, Pitt, Leyland

Journal:

Journal of Financial Services Marketing

Year:

2010

Language:

english

File:

PDF, 165 KB

english, 2010

57

Market orientation and business performance: some European evidence

Pitt, Leyland, Caruana, Albert, Berthon, Pierre R.

Journal:

International Marketing Review

Year:

1996

Language:

english

File:

PDF, 211 KB

english, 1996

58

Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size

Hsiu-Yuan Tsao,Colin Campbell,Junzhao Ma,Leyland Pitt

Journal:

Journal of Marketing Analytics

Year:

2014

Language:

english

File:

PDF, 259 KB

english, 2014

59

Object-Orientation: A Tool for Enterprise Design

Richard T. Watson, George M. Zinkhan and Leyland F. Pitt

Journal:

California Management Review

Year:

2004

Language:

english

File:

PDF, 279 KB

english, 2004

60

Brands, Truthiness and Post-Fact

Berthon, Pierre R., Pitt, Leyland F.

Journal:

Journal of Macromarketing

Year:

2018

Language:

english

File:

PDF, 294 KB

english, 2018

61

Navigating the Peer-Review Process: Reviewers' Suggestions for a Manuscript

Robson, Karen, Pitt, Leyland, West, Douglas C.

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 5.63 MB

english, 2015

62

The Theory and Practice of Advertising

Berthon, Pierre, Robson, Karen, Pitt, Leyland

Journal:

Journal of Advertising Research

Year:

2013

Language:

english

File:

PDF, 80 KB

english, 2013

63

Tracking Back-Talk in Consumer-Generated Advertising

Campbell, Colin, Pitt, Leyland F., Parent, Michael, Berthon, Pierre

Journal:

Journal of Advertising Research

Year:

2011

Language:

english

File:

PDF, 240 KB

english, 2011

64

Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction

Berthon, Pierre, Pitt, Leyland, Campbell, Colin

Journal:

Journal of Public Policy & Marketing

Year:

2019

Language:

english

File:

PDF, 328 KB

english, 2019

65

Artificial intelligence and machine learning: What managers need to know

Kietzmann, Jan, Pitt, Leyland F.

Journal:

Business Horizons

Year:

2019

File:

PDF, 297 KB

2019

66

Computerized content analysis of online data â opportunities for marketing scholars and practitioners

Kietzmann, Jan, Pitt, Leyland F.

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 84 KB

2020

67

UniBank and the analysis of the ExcursionCard customer database: A practical application of statistical techniques in database marketing

Andrew Ainslie, Leyland Pitt

Journal:

Journal of Interactive Marketing

Year:

1998

Language:

english

File:

PDF, 248 KB

english, 1998

68

Brand signal quality of products in an asymmetric online information environment: An experimental study

Hsiu-Yuan Tsao, Pierre Berthon, Leyland F. Pitt, Michael Parent

Journal:

Journal of Consumer Behaviour

Year:

2011

Language:

english

File:

PDF, 163 KB

english, 2011

69

Proactive behavior and industrial salesforce performance

Leyland F Pitt, Michael T Ewing, Pierre R Berthon

Journal:

Industrial Marketing Management

Year:

2002

Language:

english

File:

PDF, 166 KB

english, 2002

70

Not so sexy: public opinion of political sex scandals as reflected in political cartoons

Ria Wiid, Leyland F. Pitt, Anne Engstrom

Journal:

Journal of Public Affairs

Year:

2011

Language:

english

File:

PDF, 138 KB

english, 2011

71

Global alliance networks: A comparison of biotech SMEs in Sweden and Australia

Leyland Pitt, Rian van der Merwe, Pierre Berthon, Esmail Salehi-Sangari, Albert Caruana

Journal:

Industrial Marketing Management

Year:

2006

Language:

english

File:

PDF, 394 KB

english, 2006

72

The penguin’s window: Corporate brands from an open-source perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon, Donald Wynn, George Zinkhan

Journal:

Journal of the Academy of Marketing Science

Year:

2006

Language:

english

File:

PDF, 1.66 MB

english, 2006

73

Web 2.0, Social Media, and Creative Consumers: Special Issue

Kelly L. Page, Leyland Pitt

Journal:

Journal of Consumer Behaviour

Year:

2011

Language:

english

File:

PDF, 66 KB

english, 2011

74

Postmodernism and the Web: Meta Themes and Discourse

Pierre Berthon, Leyland Pitt, Richard T. Watson

Journal:

Technological Forecasting and Social Change

Year:

2000

Language:

english

File:

PDF, 177 KB

english, 2000

75

Implementing marketing strategies in the US and South Africa

Michael H. Morris, Leyland F. Pitt

Journal:

Long Range Planning

Year:

1994

Language:

english

File:

PDF, 4.11 MB

english, 1994

76

Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers

Leyland F. Pitt, Pierre Berthon

Journal:

Business Horizons

Year:

2011

Language:

english

File:

PDF, 88 KB

english, 2011

77

Pricing strategy and the net

Leyland F. Pitt, Pierre Berthon, Richard T. Watson, Michael Ewing

Journal:

Business Horizons

Year:

2001

Language:

english

File:

PDF, 1.22 MB

english, 2001

78

Marketing communication and the world wide web

Pierre Berthon, Leyland Pitt, Richard T. Watson

Journal:

Business Horizons

Year:

1996

Language:

english

File:

PDF, 1.25 MB

english, 1996

79

Norms and power in marketing relationships: Alternative theories and empirical evidence

Pierre Berthon, Leyland F. Pitt, Michael T. Ewing, Gunnar Bakkeland

Journal:

Journal of Business Research

Year:

2003

Language:

english

File:

PDF, 204 KB

english, 2003

80

Analysing 'theory networks': identifying the pivotal theories in marketing and their characteristics

van der Merwe, Rian, Berthon, Pierre, Pitt, Leyland, Barnes, Bradley

Journal:

Journal of Marketing Management

Year:

2007

Language:

english

File:

PDF, 543 KB

english, 2007

81

Every story tells a picture: Lessons from cartoons on corporate governance

Wiid, Ria, Pitt, Leyland, Mills, Adam J.

Journal:

Business Horizons

Year:

2012

Language:

english

File:

PDF, 782 KB

english, 2012

82

INTQUAL ‐ an internal measure of service quality and the link between service quality and business performance

Caruana, Albert, Pitt, Leyland

Journal:

European Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 51 KB

english, 1997

83

Luxury wine brand visibility in social media: an exploratory study

Reyneke, Mignon, Pitt, Leyland, Berthon, Pierre R.

Journal:

International Journal of Wine Business Research

Year:

2011

Language:

english

File:

PDF, 156 KB

english, 2011

84

Advocating Avatars: The Salesperson in Second Life

Berthon, Pierre, Pitt, Leyland, Halvorson, Wade, Ewing, Michael, Crittenden, Victoria L.

Journal:

Journal of Personal Selling and Sales Management

Year:

2010

Language:

english

File:

PDF, 253 KB

english, 2010

85

The organization of the future: Unity of marketing and strategy

Morris, Michael H., Pitt, Leyland F.

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 556 KB

english, 1994

86

Management of Customer Expectations in Service Firms: A Study and a Checklist

Pitt, Leyland F, Jeantrout, Barbara

Journal:

Service Industries Journal

Year:

1994

Language:

english

File:

PDF, 967 KB

english, 1994

87

Using Chernoff faces to portray service quality data

Nel, Deon, Pitt, Leyland, Webb, Trevor

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 522 KB

english, 1994

88

The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross‐national Comparison

Morris, Michael H., Pitt, Leyland F.

Journal:

European Journal of Marketing

Year:

1993

File:

PDF, 1.30 MB

1993

89

Right first time in service:a checklist of best practice and the link to performance

Caruana, Albert, Pitt, Leyland F.

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 68 KB

english, 1997

90

Social media revolutions: The influence of secondary stakeholders

Jurgens, Michele, Berthon, Pierre, Edelman, Linda, Pitt, Leyland

Journal:

Business Horizons

Year:

2016

Language:

english

File:

PDF, 565 KB

english, 2016

91

From whence it came: Understanding source effects in consumer-generated advertising

Steyn, Peter, Ewing, Michael T., van Heerden, Gene, Pitt, Leyland F.

Journal:

International Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 288 KB

english, 2011

92

The impact of country connectedness and cultural values on the equity of a country’s workforce

DesAutels, Philip, Berthon, Pierre, Caruana, Albert, Pitt, Leyland F.

Journal:

Cross Cultural Management An International Journal

Year:

2015

Language:

english

File:

PDF, 249 KB

english, 2015

93

E‐readiness and trust: macro and micro dualities for e‐commerce in a global environment

Berthon, Pierre, Pitt, Leyland, Cyr, Dianne, Campbell, Colin

Journal:

International Marketing Review

Year:

2008

Language:

english

File:

PDF, 376 KB

english, 2008

94

Differentiation and silver medal winner effects

Caruana, Albert, Pitt, Leyland F., Berthon, Pierre, Page, Michael

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 171 KB

english, 2009

95

Stakeholder communication management on the Internet: An integrated matrix for the identification of opportunities

de Bussy, Nigel M., Watson, Richard T., Pitt, Leyland F., Ewing, Michael T.

Journal:

Journal of Communication Management

Year:

2001

Language:

english

File:

PDF, 258 KB

english, 2001

96

Psychometric Properties of the Schlinger Viewer Response Profile (VRP): Evidence from a Large Sample

Arien Strasheim, Leyland Pitt and Albert Caruana

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 1.84 MB

english, 2007

97

Consuming Technology: Why Marketers Sometimes Get It Wrong

Pierre Berthon, James Mac Hulbert and Leyland Pitt

Journal:

California Management Review

Year:

2005

Language:

english

File:

PDF, 2.55 MB

english, 2005

98

Guest editorial

Berthon, Pierre, Pitt, Leyland

Journal:

Journal of Product & Brand Management

Year:

2016

Language:

english

File:

PDF, 94 KB

english, 2016

99

Disruptions, decisions, and destinations: enter the age of 3-D printing and additive manufacturing

Kietzmann, Jan, Pitt, Leyland, Berthon, Pierre

Journal:

IEEE Engineering Management Review

Year:

2017

File:

PDF, 50 KB

2017

100

Managing the franchised brand: The franchisees' perspective

Leyland Pitt,Julie Napoli,Rian van der Merwe

Journal:

Journal of Brand Management

Year:

2003

Language:

english

File:

PDF, 148 KB

english, 2003