5

Consuming luxury brands: The relevance of the ‘Rarity Principle’

Year:
2000
Language:
english
File:
PDF, 231 KB
english, 2000
10

The value of historical nostalgia for marketing management

Year:
2011
Language:
english
File:
PDF, 312 KB
english, 2011
11

Personal and Historical Nostalgia—A Comparison of Common Emotions

Year:
2013
Language:
english
File:
PDF, 87 KB
english, 2013
12

The role of movie images and its impact on destination choice

Year:
2015
Language:
english
File:
PDF, 205 KB
english, 2015
16

Conceptualizing the country of origin of brand

Year:
2000
Language:
english
File:
PDF, 214 KB
english, 2000
20

Development and validation of the Personal Nostalgia Scale

Year:
2013
Language:
english
File:
PDF, 273 KB
english, 2013
26

Predictors of Commercial Zapping During Live Prime-Time Television

Year:
2017
Language:
english
File:
PDF, 245 KB
english, 2017
28

Profiling fashion innovators

Year:
2004
Language:
english
File:
PDF, 130 KB
english, 2004
32

Brand personality and consumer self-expression: Single or dual carriageway?

Year:
2001
Language:
english
File:
PDF, 219 KB
english, 2001
34

Devil continues to wear “counterfeit” Prada: a tale of two cities

Year:
2015
Language:
english
File:
PDF, 239 KB
english, 2015
41

Attitudes towards environmentally friendly products

Year:
2011
Language:
english
File:
PDF, 124 KB
english, 2011
42

Uncovering Victoria's Secret

Year:
2013
Language:
english
File:
PDF, 446 KB
english, 2013
45

Television Advertising Avoidance: Advancing Research Methodology

Year:
2010
Language:
english
File:
PDF, 112 KB
english, 2010
46

A Hong Kong view of offensive advertising

Year:
2002
Language:
english
File:
PDF, 173 KB
english, 2002
48

The influence of brand mimicry on luxury brands

Year:
2016
Language:
english
File:
PDF, 281 KB
english, 2016