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51

Price and Advertising Effectiveness over the Business Cycle

Heerde, Harald J. Van, Gijsenberg, Maarten J, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing Research

Year:

2013

Language:

english

File:

PDF, 249 KB

english, 2013

52

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents

Deleersnyder, Barbara, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M, Leeflang, Peter S.H

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 240 KB

english, 2009

53

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Steenkamp, Jan-Benedict E. M., Fang, Eric (Er)

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 364 KB

english, 2011

54

A Meta-Analysis of Satisfaction in Marketing Channel Relationships

Geyskens, Inge, Steenkamp, Jan-Benedict E. M., Kumar, Nirmalya

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 3.04 MB

english, 1999

55

Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013

Steenkamp, Jan-Benedict E.M., Maydeu-Olivares, Alberto

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 362 KB

english, 2015

56

Socially Desirable Response Tendencies in Survey Research

Steenkamp, Jan-Benedict E.M, de Jong, Martijn G, Baumgartner, Hans

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 381 KB

english, 2010

57

Competitive Reactions to Advertising and Promotion Attacks

Jan-Benedict E. M. Steenkamp, Vincent R. Nijs, Dominique M. Hanssens and Marnik G. Dekimpe

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 4.62 MB

english, 2005

58

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Kalaignanam, Kartik, Kushwaha, Tarun, Steenkamp, Jan-Benedict E. M., Tuli, Kapil R.

Journal:

Management Science

Year:

2013

Language:

english

File:

PDF, 354 KB

english, 2013

59

Response Styles in Marketing Research: A Cross-National Investigation

Hans Baumgartner and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 2.91 MB

english, 2001

60

Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design

De Jong, Martijn G., Fox, Jean-Paul, Steenkamp, Jan-Benedict E.M.

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 251 KB

english, 2015

61

The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty

Krishnan, Rekha, Geyskens, Inge, Steenkamp, Jan-Benedict E.M.

Journal:

Strategic Management Journal

Year:

2015

Language:

english

File:

PDF, 551 KB

english, 2015

62

Competitive Reactions to Advertising and Promotion Attacks

Steenkamp, Jan-Benedict E. M., Nijs, Vincent R., Hanssens, Dominique M., Dekimpe, Marnik G.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 279 KB

english, 2005

63

Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry

Liu, Angela Xia, Steenkamp, Jan-Benedict E.M., Zhang, Jurui

Journal:

Journal of Marketing Research

Year:

2018

Language:

english

File:

PDF, 1.35 MB

english, 2018

64

Psychic distance and performance of MNCs during marketing crises

Dinner, Isaac M, Kushwaha, Tarun, Steenkamp, Jan-Benedict E M

Journal:

Journal of International Business Studies

Year:

2018

Language:

english

File:

PDF, 669 KB

english, 2018

65

Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes

Steenkamp, Jan-Benedict

Journal:

International Marketing Review

Year:

2019

Language:

english

File:

PDF, 150 KB

english, 2019

66

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

Steenkamp, Jan-Benedict E.M., ter Hofstede, Frenkel, Wedel, Michel

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 1.98 MB

english, 1999

67

A Meta-Analysis of Satisfaction in Marketing Channel Relationships

Geyskens, Inge, Steenkamp, Jan-Benedict E.M., Kumar, Nirmalya

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.83 MB

english, 1999

68

In Brands We Trust? A Multi-Category, Multi-Country Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

Rajavi, Koushyar, Kushwaha, Tarun, Steenkamp, Jan-Benedict E M, Inman, J Jeffrey, Winer, Russell S

Journal:

Journal of Consumer Research

Year:

2019

Language:

english

File:

PDF, 993 KB

english, 2019

69

A review and meta-analysis of country-of-origin research

Peeter W.J. Verlegh, Jan-Benedict E.M. Steenkamp

Journal:

Journal of Economic Psychology

Year:

1999

Language:

english

File:

PDF, 169 KB

english, 1999

70

Win–win strategies at discount stores

Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, Oliver Koll

Journal:

Journal of Retailing and Consumer Services

Year:

2007

Language:

english

File:

PDF, 197 KB

english, 2007

71

Optimum stimulation level and exploratory consumer behavior in an emerging consumer market

Jan-Benedict E.M. Steenkamp, Steven M. Burgess

Journal:

International Journal of Research in Marketing

Year:

2002

Language:

english

File:

PDF, 204 KB

english, 2002

72

The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

Inge Geyskens, Jan-Benedict E.M. Steenkamp, Lisa K. Scheer, Nirmalya Kumar

Journal:

International Journal of Research in Marketing

Year:

1996

Language:

english

File:

PDF, 1.15 MB

english, 1996

73

Consumers' variety seeking tendency with respect to foods: Measurement and managerial implications

VAN TRIJP, HANS C.M., STEENKAMP, JAN-BENEDICT E.M.

Journal:

European Review of Agricultural Economics

Year:

1992

Language:

english

File:

PDF, 750 KB

english, 1992

74

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

Baumgartner, Hans, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 95 KB

english, 2006

75

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

de Jong, Martijn G, Steenkamp, Jan-Benedict E.M, Fox, Jean-Paul, Baumgartner, Hans

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 278 KB

english, 2008

76

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

Steenkamp, Jan-Benedict E. M., Geyskens, Inge

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 347 KB

english, 2014

77

A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales

de Jong, Martijn G., Steenkamp, Jan-Benedict E. M., Veldkamp, Bernard P.

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 259 KB

english, 2009

78

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lamey, Lien, Deleersnyder, Barbara, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 125 KB

english, 2007

79

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers

Gielens, Katrijn, Van de Gucht, Linda M, Steenkamp, Jan-Benedict E.M, Dekimpe, Marnik G

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 122 KB

english, 2008

80

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Robert W. Palmatier, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 2.29 MB

english, 2007

81

How Country Characteristics Affect the Perceived Value of Web Sites

Jan-Benedict E. M. Steenkamp and Inge Geyskens

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 2.24 MB

english, 2006

82

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Jean-Paul Fox and Hans Baumgartner

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 1.92 MB

english, 2008

83

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

Hans Baumgartner and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 1.97 MB

english, 2006

84

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents

Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E. M. Steenkamp and Peter S. H. Leeflang

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.56 MB

english, 2009

85

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Should We Plot Means or Mean Differences When Analyzing Within-Subjects Designs?

Jan-Benedict Steenkamp

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 226 KB

english, 2001

86

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe and Jan-Benedict E. M. Steenkamp

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.57 MB

english, 2007

87

Brand Breakout || The brand acquisition route

Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M

Year:

2013

Language:

english

File:

PDF, 329 KB

english, 2013

88

Identifying Spatial Segments in International Markets

Frenkel Ter Hofstede, Michel Wedel and Jan-Benedict E. M. Steenkamp

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 1.05 MB

english, 2002

89

Global Brand Strategy || Global Brand Building in the Digital Age

Steenkamp, Jan-Benedict

Year:

2017

Language:

english

File:

PDF, 572 KB

english, 2017

90

How Perceived Brand Globalness Creates Brand Value

Steenkamp, Jan-Benedict E.B.M., Batra, Rajeev, Alden, Dana L.

Journal:

SSRN Electronic Journal

Year:

2002

File:

PDF, 155 KB

2002

91

International Market Segmentation Based on Consumer–Product Relations

Ter Hofstede, Frenkel, Steenkamp, Jan-Benedict E.M., Wedel, Michel

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.73 MB

english, 1999

92

Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships

Kumar, Nirmalya, Scheer, Lisa K., Steenkamp, Jan-Benedict E.M.

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 1.68 MB

english, 1998

93

Perceptual Mapping Based on Idiosyncratic Sets of Attributes

Steenkamp, Jan-Benedict E.M., Van Trijp, Hans C.M., Berge, Jos M.F. Ten

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 1.50 MB

english, 1994

94

Private-Label Use and Store Loyalty

Ailawadi, Kusum L., Pauwels, Koen, Steenkamp, Jan-Benedict E.M.

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 84 KB

english, 2008

95

The relationship between price and quality in the marketplace

Jan-Benedict E. M. Steenkamp

Journal:

Year:

1988

Language:

english

File:

PDF, 1.01 MB

english, 1988

96

Mixture Model Analysis of Complex Samples

Michel Wedel, Frenkel ter Hofstede, Jan-Benedict E.M. Steenkamp

Journal:

Journal of Classification

Year:

1998

File:

PDF, 1.03 MB

1998

97

Finite Mixture Multilevel Multidimensional Ordinal IRT Models for

Martijn G. de Jong, Jan-Benedict E. M. Steenkamp

Journal:

Year:

2010

Language:

english

File:

PDF, 685 KB

english, 2010

98

PERCEIVED QUALITY OF FOOD PRODUCTS AND ITS RELATIONSHIP TO CONSUMER PREFERENCES: THEORY AND MEASUREMENT

JAN-BENEDICT E.M. STEENKAMP

Journal:

Journal of Food Quality

Year:

1986

Language:

english

File:

PDF, 711 KB

english, 1986

99

Attribute Elicitation in Marketing Research: A Comparison of Three Procedures

JAN-BENEDICT STEENKAMP, HANS VAN TRIJP

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 190 KB

english, 1997

100

Economic and social satisfaction: measurement and relevance to marketing channel relationships

Inge Geyskens, Jan-Benedict E.M Steenkamp

Journal:

Journal of Retailing

Year:

2000

Language:

english

File:

PDF, 145 KB

english, 2000

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