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1

An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior

J. Morgan Jones and Fred S. Zufryden

Journal:

Journal of Marketing

Year:

1982

Language:

english

File:

PDF, 432 KB

english, 1982

2

Measurement of online visibility and its impact on Internet traffic

Xavier Drèze, Fred Zufryden

Journal:

Journal of Interactive Marketing

Year:

2004

Language:

english

File:

PDF, 170 KB

english, 2004

3

Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

James H. Pedrick and Fred S. Zufryden

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 603 KB

english, 1991

4

Multibrand Transition Probabilities as a Function of Explanatory Variables: Estimation by a Least-Squares-Based Approach

Fred S. Zufryden

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 1.13 MB

english, 1986

5

Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study

J. Morgan Jones and Fred S. Zufryden

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 448 KB

english, 1980

6

Modeling Movie Life Cycles and Market Share

Ainslie, Andrew, Drèze, Xavier, Zufryden, Fred

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 198 KB

english, 2005

7

Modeling Movie Life Cycles and Market Share

Andrew Ainslie, Xavier Drèze and Fred Zufryden

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.90 MB

english, 2005

8

Application Series || Media Scheduling: A Stochastic Dynamic Model Approach

Fred S. Zufryden

Journal:

Management Science

Year:

1973

Language:

english

File:

PDF, 1.42 MB

english, 1973

9

Media Scheduling: A Stochastic Dynamic Model Approach

Fred Zufryden and John R. Hall, Jr.

Journal:

Management Science

Year:

1981

Language:

english

File:

PDF, 116 KB

english, 1981

10

A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

Fred S. Zufryden

Journal:

Management Science

Year:

1977

Language:

english

File:

PDF, 393 KB

english, 1977

11

A Model for Relating Advertising Media Exposures to Purchase Incidence Behavior Patterns

Fred S. Zufryden

Journal:

Management Science

Year:

1987

Language:

english

File:

PDF, 473 KB

english, 1987

12

Examining the Pattern of Response Behavior in a Media Model

Zufryden, Fred S.

Journal:

Management Science

Year:

1975

Language:

english

File:

PDF, 667 KB

english, 1975

13

An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

Zufryden, Fred S.

Journal:

Management Science

Year:

1978

Language:

english

File:

PDF, 873 KB

english, 1978

14

Measuring the reach and frequency elasticities of advertising media

Fred S. Zufryden, James H. Pedrick

Journal:

Marketing Letters

Year:

1993

Language:

english

File:

PDF, 631 KB

english, 1993

15

A LOGIT-MARKOVIAN MODEL OF CONSUMER PURCHASE BEHAVIOR BASED ON EXPLANATORY VARIABLES: EMPIRICAL EVALUATION AND IMPLICATIONS FOR DECISION MAKING

Fred S. Zufryden

Journal:

Decision Sciences

Year:

1981

Language:

english

File:

PDF, 801 KB

english, 1981

16

Internet advertising: The medium is the difference

Drèze, Xavier, Zufryden, Fred

Journal:

Consumption Markets & Culture

Year:

2000

Language:

english

File:

PDF, 234 KB

english, 2000

17

A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

Zufryden, Fred S.

Journal:

Management Science

Year:

1977

Language:

english

File:

PDF, 964 KB

english, 1977

18

Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

Pedrick, James H., Zufryden, Fred S.

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 1.16 MB

english, 1991

19

An Integer Programming Approach to the Optimal Product Line Selection Problem

McBride, Richard D., Zufryden, Fred S.

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 1.02 MB

english, 1988

20

An Integer Programming Approach to the Optimal Product Line Selection Problem

Richard D. McBride and Fred S. Zufryden

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 424 KB

english, 1988

21

Examining the Pattern of Response Behavior in a Media Model

Fred S. Zufryden

Journal:

Management Science

Year:

1975

Language:

english

File:

PDF, 1.08 MB

english, 1975

22

Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?

Tellis, Gerard J., Zufryden, Fred S.

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.98 MB

english, 1995

23

An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

Fred S. Zufryden

Journal:

Management Science

Year:

1978

Language:

english

File:

PDF, 1.57 MB

english, 1978

24

Part 1 of 2 || Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?

Gerard J. Tellis and Fred S. Zufryden

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.22 MB

english, 1995

25

A Model for Relating Advertising Media Exposures to Purchase Incidence Behavior Patterns

Zufryden, Fred S.

Journal:

Management Science

Year:

1987

Language:

english

File:

PDF, 948 KB

english, 1987

26

An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior

Jones, J. Morgan, Zufryden, Fred S.

Journal:

Journal of Marketing

Year:

1982

File:

PDF, 1.23 MB

1982

27

Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study

Jones, J. Morgan, Zufryden, Fred S.

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 1.37 MB

english, 1980

28

Multibrand Transition Probabilities as a Function of Explanatory Variables: Estimation by a Least-Squares-Based Approach

Zufryden, Fred S.

Journal:

Journal of Marketing Research

Year:

1986

File:

PDF, 869 KB

1986

29

An examination of consumer heterogeneity in a stochastic model of consumer purchase dynamics with explanatory variables

James H. Pedrick, Fred S. Zufryden

Journal:

European Journal of Operational Research

Year:

1994

Language:

english

File:

PDF, 886 KB

english, 1994

30

A MODEL FOR THE PREDICTION OF JUROR DECISIONS

Fred S. Zufryden

Journal:

Decision Sciences

Year:

1984

Language:

english

File:

PDF, 603 KB

english, 1984

31

USING CONJOINT ANALYSIS TO PREDICT TRIAL AND REPEAT-PURCHASE PATTERNS OF NEW FREQUENTLY PURCHASED PRODUCTS

Fred S. Zufryden

Journal:

Decision Sciences

Year:

1988

Language:

english

File:

PDF, 775 KB

english, 1988

32

Modelling purchase patterns on the basis of incomplete and biased consumer purchase diary and UPC panel data

Fred S. Zufryden

Journal:

International Journal of Research in Marketing

Year:

1984

Language:

english

File:

PDF, 1.16 MB

english, 1984

33

The wnbd: A stochastic model approach for relating explanatory variables to consumer purchase dynamics

Fred S. Zufryden

Journal:

International Journal of Research in Marketing

Year:

1991

Language:

english

File:

PDF, 698 KB

english, 1991

34

On the Dual Optimization of Media Reach and Frequency

Fred S. Zufryden

Journal:

The Journal of Business

Year:

1975

Language:

english

File:

PDF, 1.31 MB

english, 1975

35

Part 1 || Optimal Multi-Period Advertising Budget Allocation within a Competitive Environment

Fred S. Zufryden

Journal:

Operational Research Quarterly (1970-1977)

Year:

1975

Language:

english

File:

PDF, 307 KB

english, 1975

36

Part 2 || A Methodology for Measuring Response to Media Effects

Fred S. Zufryden

Journal:

Operational Research Quarterly (1970-1977)

Year:

1975

Language:

english

File:

PDF, 229 KB

english, 1975

37

Part 1 || Media Scheduling and Solution Approaches

Fred S. Zufryden

Journal:

Operational Research Quarterly (1970-1977)

Year:

1975

Language:

english

File:

PDF, 371 KB

english, 1975

38

A Dynamic Programming Approach for Product Selection and Supermarket Shelf-Space Allocation

Fred S. Zufryden

Journal:

Journal of the Operational Research Society

Year:

1986

Language:

english

File:

PDF, 281 KB

english, 1986

39

ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning

Fred S. Zufryden

Journal:

Journal of the Operational Research Society

Year:

1979

Language:

english

File:

PDF, 259 KB

english, 1979

40

An Integrated Virtual Store-Based Approach for Price Determination Before Product Launch

Journal:

International Journal of Electronic Commerce

Year:

2007

Language:

english

File:

PDF, 10.20 MB

english, 2007

41

New Computational Results with a Dynamic Programming Approach for Product Selection and Supermarket Shelf-Space Allocation

Fred S. Zufryden

Journal:

Journal of the Operational Research Society

Year:

1987

Language:

english

File:

PDF, 189 KB

english, 1987

42

A Dynamic Programming Approach for Product Selection and Supermarket Shelf-Space Allocation

Zufryden, Fred S.

Journal:

Journal of the Operational Research Society

Year:

1986

Language:

english

File:

PDF, 4.60 MB

english, 1986

43

Marketing Decision Modelsby Randall L. Schultz; Andris A. Zoltners

Review by: Fred S. Zufryden

Journal:

Year:

1982

Language:

english

File:

PDF, 413 KB

english, 1982

44

An Integrated Virtual Store-Based Approach for Price Determination before Product Launch

Journal:

International Journal of Electronic Commerce

Year:

2007

Language:

english

File:

PDF, 1.83 MB

english, 2007

45

Course Evaluation and Design Optimization: A Conjoint Analysis-Based Application

Fred S. Zufryden

Journal:

Year:

1983

Language:

english

File:

PDF, 1.01 MB

english, 1983

46

Measuring the Reach and Frequency Elasticities of Advertising Media

Fred S. Zufryden and James H. Pedrick

Journal:

Marketing Letters

Year:

1993

Language:

english

File:

PDF, 866 KB

english, 1993

47

New Computational Results with a Dynamic Programming Approach for Product Selection and Supermarket Shelf-Space Allocation

Zufryden, Fred S.

Journal:

Journal of the Operational Research Society

Year:

1987

Language:

english

File:

PDF, 1.59 MB

english, 1987

48

Optimal Multi-Period Advertising Budget Allocation within a Competitive Environment

Zufryden, Fred S.

Journal:

Journal of the Operational Research Society

Year:

1975

Language:

english

File:

PDF, 3.55 MB

english, 1975

49

Course Evaluation and Design Optimization: A Conjoint Analysis-Based Application

Zufryden, Fred S.

Journal:

Year:

1983

Language:

english

File:

PDF, 527 KB

english, 1983