Zinkhan, George M: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

Don't use scam websites

51

The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition

Stern, Barbara B., Zinkhan, George M., Holbrook, Morris B.

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.33 MB

english, 2002

52

Dimensional Relationships of Aided Recall and Recognition

Zinkhan, George M., Locander, William B., Leigh, James H.

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 2.04 MB

english, 1986

53

From the Editor: Topic Areas in the "Journal of Advertising": 1973 through 1979

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 308 KB

english, 1992

54

DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS

Leigh, James H., Zinkhan, George M., Swaminathan, Vanitha

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 170 KB

english, 2006

55

Market-resistance and Valentine's Day events

Angeline G. Close, George M. Zinkhan

Journal:

Journal of Business Research

Year:

2009

Language:

english

File:

PDF, 210 KB

english, 2009

56

Response Profiles and Choice Behavior: An Application to Financial Services Advertising

Zinkhan, George M., Zinkhan, F. Christian

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 1.43 MB

english, 1985

57

Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea

Kwak, Hyokjin, Zinkhan, George M., Lester Roushanzamir, Elizabeth P.

Journal:

Journal of Consumer Marketing

Year:

2004

Language:

english

File:

PDF, 356 KB

english, 2004

58

Promoting services via the Internet: new opportunities and challenges

Zinkhan, George M.

Journal:

Journal of Services Marketing

Year:

2002

Language:

english

File:

PDF, 191 KB

english, 2002

59

Ethics in Advertising || When We're at the Zoo... the Kangaroo

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 145 KB

english, 1994

60

Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison

Tansey, Richard, Hyman, Michael R., Zinkhan, George M.

Journal:

Journal of Advertising

Year:

1990

Language:

english

File:

PDF, 1.32 MB

english, 1990

61

Electronic commerce strategy: addressing the key questions

Watson, Richard T., Zinkhan, George M.

Journal:

Journal of Strategic Marketing

Year:

1997

Language:

english

File:

PDF, 399 KB

english, 1997

62

Humor and Advertising Efectiveness after Repeated Exposures to a Radio Commercial

Betsy D. Gelb and George M. Zinkhan

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 1.51 MB

english, 1986

63

Marketing to and serving customers through the internet: An overview and research agenda

A. Parasuraman, George M. Zinkhan

Journal:

Journal of the Academy of Marketing Science

Year:

2002

Language:

english

File:

PDF, 1.07 MB

english, 2002

64

Advertising trends: Innovation and the process of creative destruction

George M. Zinkhan, Richard T. Watson

Journal:

Journal of Business Research

Year:

1996

Language:

english

File:

PDF, 817 KB

english, 1996

65

Book Review: Foundations of Corporate Success: How Business Strategies Add Value

Zinkhan, George M., Clark, Terry, Hulland, John S.

Journal:

Journal of Marketing

Year:

1995

File:

PDF, 613 KB

1995

66

The penguin’s window: Corporate brands from an open-source perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon, Donald Wynn, George Zinkhan

Journal:

Journal of the Academy of Marketing Science

Year:

2006

Language:

english

File:

PDF, 1.66 MB

english, 2006

67

From the Editor: Poetry in Advertising

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1994

File:

PDF, 602 KB

1994

68

From the Editor: The Idea of an Editorial Review Board

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1991

Language:

english

File:

PDF, 209 KB

english, 1991

69

Special Issue on Brand Management || Event History Analysisby Kazuo Yamaguchi;Case Study Methodsby Jacques Hamel; Stephane Dufour; Dominic Fortin

Review by: George M. Zinkhan and F. Christian Zinkhan

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 217 KB

english, 1994

70

International Advertising || From the Editor: On Positioning the "Journal of Advertising"

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 535 KB

english, 1994

71

The impact of outcome, competency and affect on service referral

Johnson, Madeline, Zinkhan, George M., Ayala, Gail S.

Journal:

Journal of Services Marketing

Year:

1998

Language:

english

File:

PDF, 230 KB

english, 1998

72

Book Review: Structural Holes: The Social Structure of Competition

Zinkhan, George M., Reingen, Peter H.

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 1.11 MB

english, 1994

73

Book Review: Knowledge Development in Marketing: The MSI Experience

Zinkhan, George M.

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 727 KB

english, 1988

74

Enhancing marketing theory in academic research

David W. Stewart, George M. Zinkhan

Journal:

Journal of the Academy of Marketing Science

Year:

2006

Language:

english

File:

PDF, 389 KB

english, 2006

75

Emotional Responses to a Professional Service Encounter

Johnson, Madeline, Zinkhan, George M.

Journal:

Journal of Services Marketing

Year:

1991

Language:

english

File:

PDF, 856 KB

english, 1991

76

Book Review: Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s

Zinkhan, George M., Scammon, Debra L.

Journal:

Journal of Marketing

Year:

1992

File:

PDF, 588 KB

1992

77

Advertising Media Models: A Practical Guide. Rust, Roland T. Lexington, MA: Lexington Books, 1986. 159 Pp. $27.00

Zinkhan, George M.

Journal:

Journal of Advertising

Year:

1988

Language:

english

File:

PDF, 400 KB

english, 1988

78

An Advertising Test of the Work Ethic in the U.K. and the U.S.

Tansey, Richard, Hyman, Michael R., Zinkhan, George M., Chowdhury, Jhinuk

Journal:

Journal of International Consumer Marketing

Year:

1997

Language:

english

File:

PDF, 4.30 MB

english, 1997

79

Applying Aesthetics to the Design of Promotional Material: The Theory of Requiredness in Direct Mail Advertising

Zinkhan, George M., Stoiadin, Lydia F.

Journal:

Empirical Studies of the Arts

Year:

1984

Language:

english

File:

PDF, 757 KB

english, 1984

80

Knowledge Development in Marketing: The MSI Experienceby Paul N. Bloom

Review by: George M. Zinkhan

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 222 KB

english, 1988

81

From the Editor

Zinkhan, George M.

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 772 KB

english, 1994

82

From the Editor: Quality Contributions to Advertising

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1991

Language:

english

File:

PDF, 202 KB

english, 1991

83

International Brand-Name Standardization/Adaptation: Antecedents and Consequences

Alashban, Aref A., Hayes, Linda A., Zinkhan, George M., Balazs, Anne L.

Journal:

Journal of International Marketing

Year:

2002

Language:

english

File:

PDF, 126 KB

english, 2002

84

The impact of selling aids on new prospects

George M. Zinkhan, Lauren A. Vachris

Journal:

Industrial Marketing Management

Year:

1984

Language:

english

File:

PDF, 762 KB

english, 1984

85

Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study

Kwak, Hyokjin, Zinkhan, George M., Pan, Yue, Andras, Trina Larsen

Journal:

Journal of International Consumer Marketing

Year:

2008

Language:

english

File:

PDF, 5.48 MB

english, 2008

86

Book Review: Keeping Customers

Zinkhan, George M., Beatty, Sharon E.

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 573 KB

english, 1994

87

Book Review: Powershift

Zinkhan, George M., Firat, A. Fuat

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 788 KB

english, 1993

88

Web-Based Chatting: Consumer Communication in Cyberspace

George M. Zinkhan, Hyokjin Kwak, Michelle Morrison, Cara Okleshen Peters

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 1.35 MB

english, 2003

89

Using Childhood Memories to Gain Insight into Brand Meaning

Kathryn A. Braun-LaTour, Michael S. LaTour and George M. Zinkhan

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.90 MB

english, 2007

90

What Products Can Be Successfully Promoted and Sold Via the Internet?

Kwak, Hyokjin, Fox, Richard J., Zinkhan, George M.

Journal:

Journal of Advertising Research

Year:

2002

Language:

english

File:

PDF, 159 KB

english, 2002

91

Using Childhood Memories to Gain Insight into Brand Meaning

Braun-LaTour, Kathryn A, LaTour, Michael S, Zinkhan, George M

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 164 KB

english, 2007

92

Measuring the Effectiveness of Image and Linkage Advertising! The Nitty-Gritty of Maxi Marketingby Arch G. Woodside

Review by: George M. Zinkhan

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 542 KB

english, 1997

93

From the Former Editor: Possibilities for Color beyond Advertising

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 188 KB

english, 1995

94

From the Editor: Alternative Visions of Advertising

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 202 KB

english, 1992

95

What to Think

Zinkhan, George M.

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 155 KB

english, 1994

96

An Examination of Three Multidimensional Profiles for Assessing Consumer Reactions to Advertisements

Zinkhan, George M., Burton, Scot

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 1.26 MB

english, 1989

97

Ethics in Advertising || From the Editor: The Use of Parody in Advertising

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 654 KB

english, 1994

98

Young shoppers' experiences with e-shopping

Song, Ji Hee, Zinkhan, George M., Pan, Yue

Journal:

International Journal of Internet Marketing and Advertising

Year:

2005

Language:

english

File:

PDF, 191 KB

english, 2005

99

A taxonomy of information technology-enhanced pricing strategies

Ashutosh Dixit, Thomas W. Whipple, George M. Zinkhan, Edward Gailey

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 392 KB

english, 2008

100

Consumer attitudes towards firms' marketing activities: the implications for marketing communications strategies

Kwak, Hyokjin, Forman, Howard, Zinkhan, George M.

Journal:

International Journal of Internet Marketing and Advertising

Year:

2009

Language:

english

File:

PDF, 253 KB

english, 2009

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

Official channel

Z-Library Desktop Launcher

Z-Library Since 2009 support@z-lib.do

EnglishРусскийEspañolItalianoελληνικάاللغة العربيةBahasa IndonesiaBahasa Malaysiaहिन्दीDeutschFrançaisPortuguêsУкраїнськаPolski中文繁體中文日本語Tiếng ViệtAzərbaycan DiliՀայոց լեզուภาษาไทยTürk Diliქართველიবাংলাپښتوతెలుగుاردو한국어SrpskiБългарски